4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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Descriptive Essay Writing Topic: Palm Tree Cambodia have many kind of trees‚ but one kind of tree that we always see along the road when we went to province‚ and we always consider as the national heritage tree is palm tree. The country view is characterized by the presence of this tree. Millions of palm tree densely grow in the province of Kompong Cham‚ Kandal‚ Kompong Chnang‚ Kompong.Speu‚ Pursat‚ Takeo‚ Prey Veng‚ Svay Rieng‚ and Kompong.Thom. Palm tree has given many advantages to people in
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the The Giving Tree by Shel Silverstein‚ the book portrays a greedy boy and an unconditional loving tree.In the book the boy kept asking the tree for things to help him in life and the tree always had something for him. The tree had unconditional love for the boy throughout his life. The boy kept going to the tree throughout his lifetime. In The Giving Tree the theme states that the tree acts as mother figure for the boy and gave him what he wanted. The boy was greedy and the tree would give him
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Tree of Life- by Gustav Klimt. Gustav Klimt was an Austrian artist who was radical in his painting which moved along the lines of Symbolism. Born on 14th July 1862‚ to Ernst Klimt the Elder and Anna Klimt‚ Gustav had the artistic background and the genes set by his parents. He acquired his primary education in arts by the Vienna School of Arts and Crafts and later went on to claiming a professional career in painting interior murals. Receiving the Golden order of Merit for his spectacular work
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expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where‚ they are built on the key communication points that motivate sales. Radio is entirely a medium of sound‚ which evokes smells‚ sensations and visual images which brings the listeners imaginations into play. Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one
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“A Poison Tree” by William Blake‚ is a poem of 4 stanzas with a rhyme scheme of aabbccddeeffgghh‚ and in which the poet examines the negative effect of unresolved wrath/anger. Blake cleverly presents this idea by the way of an extended metaphor in order to make the point that the best way to deal with inner emotions/feelings is confronting or talking about them. Not only does Blake use an extended metaphor‚ but allusion‚ tone‚ and title also contribute to his message. An extended metaphor is a figure
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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largest consumer product companies and the world market leader in the ice cream sector. Its ice cream has been sold in over 40 countries. Unilever operates in Europe‚ North America‚ Africa‚ and Middle East‚ Asia Pacific‚ and Latin America. It includes brands such as Dove‚ Magnum‚ Lipton‚ etc. Unilever has been a decentralized organization‚ and their operations between its companies were having a common set of management principles‚ a share desire to succeed on local markets‚ and a shared corporate culture
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more important than receiving. Mostly‚ I can’t think of anything more exciting than the idea of the entire family decorating a Christmas Tree and wrapping presents in beautiful wrapping paper and bows. Almost everyone celebrates Christmas‚ and every family has their unique traditions which they joyfully anticipate. Some families set up their Christmas Tree the day after Thanksgiving while other families wait until the day before Christmas Eve. Traditions are important because they leave a lasting
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Parts of the Trunk: Inside the trunk of a tree are a number of rings. Each year of the tree’s life a new ring is added so many people refer to them as the annual rings. The rings are actually made up of different parts: Bark: The outside layer of the trunk‚ branches and twigs of trees. The bark serves as a protective layer for the more delicate inside wood of the tree. Trees actually have inner bark and outer bark -- the inner layer of bark is made up of living cells and the outer layer is made
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