Grove‚ President & CEO‚ Intel Inc. From: FT56212/0 Subject: The Intel Pentium Chip Controversy Intel‚ the most popular micro-processing chip manufacturer in the early nineties had introduced the Pentium processor to improve speed of computer operations. The Pentium was the result of constant innovation and expensive research and development and yet was accused as being defective in solving particular mathematical calculations. The primary question facing Intel was whether or not to recall
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Case Analysis: The Intel Pentium Chip Controversy (A) Immediate Issue: As Andrew Grove‚ during my meeting of December 17‚1994 with my internal team‚ Should I approve replacing the defective Intel chips of all concerned users with no-question asked? Also‚ should we also pay for the labor and other incidental costs? How should we integrate our decision into our financial books? Basic Issues: • Negative Publicity: Since Oct 30th‚ we have encountered a self-propelled negative publicity campaign
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COMMUNICATIONS 17-1 MARKETING SPOTLIGHT INTEL Intel makes the microprocessors that are found in 80 percent of the world’s personal computers. In the early days‚ Intel microprocessors were known simply by their engineering numbers‚ such as “80386” or “80486.” Intel positioned its chips as the most advanced. The trouble was‚ as Intel soon learned‚ numbers can’t be trademarked. Competitors came out with their own “486” chips‚ and Intel had no way to distinguish itself from the competition
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did Intel use to gain a competitive advantage in microprocessors? In order to get a competitive advantage Intel manages three classes of players: Competitors‚ Buyers and suppliers. The (Reduced Instruction set computing) RISC threat In 1989‚ Intel faced with a potential competitive threat from an alternative microprocessor architecture while launching its fourth generation of 80486 microprocessor. Four key decisions led Intel to have a competitive advantage in this market. First‚ Intel realized
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The Pentium Flaw NT1110 Computer Structure and Logic Unit 2 Analysis The Pentium floating-point unit flaw only occurred on some models of the original Pentium microprocessor chip. Any of the Pentium family processors with a clock speed of at least 120 MHz is new enough not to have the bug. On the affected microprocessor models‚ the Intel Processor Frequency ID Utility checks for the floating-point unit flaw. Professor Thomas Nicely sent an email describing the flaw that he had discovered
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ENGINEERING ETHICS Dr. Moustafa A. Chaaban Egyptian Society of Mechanical Engineers Professor‚ Ain Shams University‚ Faculty of Engineering Cairo‚ Egypt Contents Introduction What does word Ethic mean? Elements of Engineering Ethics In Engineering Profession Engineer relation with public Engineer relation with client and staff Relation between engineers Introduction Several meetings of Engineering Syndicate in the world had already taken place in order to put forward Engineering Ethics
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Engineering Ethics: Do engineers owe duties to the public? John Uff CBE QC FREng Nash Professor of Engineering Law‚ Kings College‚ London Engineering Ethics: Do engineers owe duties to the public? John Uff CBE QC FREng Nash Professor of Engineering Law‚ Kings College‚ London Contents Introduction Codes of Conduct and the Institutions Legislation governing safety and environment Duties arising in contract Limits on enforceability Duties arising in tort Ethical duties recognised by the law
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Intel case 1.1 Describe the type of business in which Intel operates. Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara‚ California. Intel is the largest and highest valued semiconductor chip maker‚ based on revenue. Intel also makes motherboard chipsets‚ network interface controllers and integrated circuits‚ flash memory‚ graphic chips‚ embedded processors and other devices related to communications and computing. Read the letters
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semiconductor product. Intel’s strategy was to come up with revolutionary product design and to be first to market with innovative devices. This strategy required enormous investments in process technology and manufacturing equipment. Between 1974-1984‚ Intel started losing market share to Japanese competition. This lost in market share can be attributed to several reasons. The first would be the fact that patents were not easily enforceable for DRAMS. Additionally the Japanese competitors have invested
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focussing on the impact that the products of engineering may have on the community and environment.” Do you agree with this statement? Develop an argument‚ supported by relevant evidence and references‚ to validate your opinion. Table of Contents Introduction - 3 Ethics - 3 Stem Cell Research3 Inhumane Practices3 Professionalism - 4 Tacoma Bridge5 Mariner I 5 Millennium Bridge5 Abstract: The importance of an engineer ’s ethics is vital in a successful design due to a majority
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