hypermarkets)? What would be the two dimensions you would use to best describe the portfolio of brands that Total Group has in its market? Convenience Total-Bonjour Convenience Total-Bonjour Rural Elan Rural Elan Price Hypermarkets Elf Price Hypermarkets Elf Urban Hypermarkets Elf Urban Hypermarkets Elf I would use Convenience and price to describe the portfolio of brands. 2. Based on the perceptual map‚ propose a set of marketing actions‚ beyond those
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were a team of rural development specialists‚ how do you address the issues and what kind of intervention should be provided? 3) Please provide your key recommendation to policy and decision makers for them to include in the policy frameworks. Cambodian Poverty Cambodia’s census conducted in 2008 recorded a population of 13‚395‚682 (6‚516‚054 males and 6‚879‚628 females). The annual population growth rate declined from 2.49% in 1998 to 1.54% in 2008. 80.5% of Cambodians live in rural areas. The average
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Book Review on Urban Poverty B M Hasanul Banna International Islamic University Malaysia Urban poverty is the outcome of urban-bias development projects being predominantly financed by the external capital‚ either in the form of Foreign Direct Investment (FDI) or Aid. The urban-bias industrialization strategy performed as a pull factor for the rural unemployed. This strategy contributed to the expanding of urban informal sectors where unskilled as well as highly unorganized day labours remain
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Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.[1] Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry. However‚ changes in global production networks and increased urbanization have changed the character of rural areas. Increasingly tourism‚ niche manufacturers‚ and recreation have replaced
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RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production‚ employment‚ etc. These problems can be tackled‚ to a certain extent‚ by developing entrepreneurship in Rural India. This
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Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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Abstract: Rural Finance is about providing financial services for people living in rural areas. It comprises credit‚ savings and insurance in rural areas‚ whether provided through formal or informal mechanisms. Financial Development can exert a significant influence on the distribution of Income. In this paper‚ using Indian rural financial programs implemented by various financial institutions like NABARD‚ IFAD‚ SHC‚ etc. we investigated the various reforms / developments in Indian rural financial
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Experts have stated that urban legends are an essential part of popular culture because they provide intuitiveness into our fears and aversions. Urban legends exist to give us examples of life lessons‚ conspiracy theories but mostly because they are fun to tell. An urban legend is often a story told by mouth with different variations to entertain a particular crowd. It is almost always impossible to find the original source of the legend since it is passed around from one to another. There is almost
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INFRASTRUCTURE AND RURAL DEVELOPMENT IN MALAYSIA Introduction 1. Malaysia has achieved substantial success in its rural development‚ especially in reducing the incidence of poverty in both rural and urban. In the process‚ the rural areas have been developed with infrastructures‚ utility‚ social amenities‚ health and school facilities and etc to support the economic development of the country as well as increasing the quality of life of her populace. The productivity and incomes of the rural people‚ or
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Festivals and Attractions in the U.S. and Panama What is a country without its festivals and attractions? Festivals and attractions are an essential part of the culture and history of many countries. Many may think that the U.S and Spanish speaking countries vary a lot when it comes to celebrating festivals and their various attractions‚ but this is not always the case. The U.S. and Panama have many festivals and attractions. Though the festivals and attractions in the U.S and Panama differ in numerous
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