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    INTRODUCTION 1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 I...
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  • Food Retail Industry Analysis
    INTRODUCTION Retailing is one of the most important in every Western European Country. Historically retailing has been viewed as the sale of goods to the consumer trough retail shops, but retail today should be viewed as being rather broader. Theories of retail change summarize forms...
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  • Environmental Factors of Marketing
    Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected...
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  • Environmental Factors Paper: a Study of Mcdonald's Corporation
    Environmental Factors Paper: A Study of McDonald's Corporation Environmental factors have wide-reaching effects across a company's global marketing platform. Many areas, such as economic or social aspects, can be sensitive and must be addressed appropriately for marketing success. McDonald's Corp...
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  • Environmental Factors and Marketing Decisions: Starbucks
    Environmental Factors and Marketing Decisions: Starbucks Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing d...
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  • Environmental Factors of Marketing
    Environmental Factors of Marketing T.I University of Phoenix MKT 421 Harry Caldwell 06/24/2006 Environmental Factors For a company to gain or maintain a sustainable competitive advantage, the organization must be ever vigilant, watching for changes in the business environment. The organiza...
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  • Environmental Factors Paper
    Environmental Factors Paper For this final individual paper, I will use The Coca-Cola Company as my organization to identify the environmental factors that affect this company's global and domestic marketing decisions. Addressed within this paper will be the high-level of domestic and global enviro...
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  • Environmental Factors
    Environmental Factors Environmental factors can be political, social, ecological, cultural, technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have...
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  • Environmental Factors That Affect Global and Domestic Marketing Decisions
    Environmental Factors that affect Global and Domestic Marketing Decisions Angela D. Nicol University of Phoenix MKT 421Marketing Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be...
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  • Environmental Factors
    Joseph MKT 421 Michael Seller May 15, 2006 Environmental Factors Paper Environmental Factors Paper Introduction Starbucks' wide range of business activity allows it to utilize numerous channels of product distribution. The corporation owns and operates its own production facil...
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  • Environmental Factors and Marketing
    Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local cond...
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  • Environmental Factors That Afffect Global and Domestic Marketing Decisions
    “Environmental Factors that affect Global and Domestic Marketing Decisions” Frank Miller University of Phoenix Prof. Soumya (Sam) Ghosh Marketing MKT/421 January 8, 2009 Environmental Factors that affect Global and Domestic Markieting Decisions FedEx is one of the top four...
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  • External Factors Affecting the Enviromental Factors
    Q:Organizational activities and future plans are constantly affected by the internal and external environmental factors. Identify these external factor and explain in detail primarily how the external factor have or would influence your organization in its strategic planning . Elaborate your answe...
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  • Environmental Factors
    Environmental Factors Paper Dallas Brekke MKT 461 - Marketing March 11, 2007 Environmental Factors Paper In any company, external factors exist that have an effect on the firms operations. Much of the time, these factors are largely uncontrollable and can only be managed and influenced to the...
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  • Environmental Factors
    ENVIRONMENTAL FACTORS Environmental Factors Paper Christine McIntire University of Phoenix MKT 421 Lori McCloud August 24, 2009 Environmental Factors Paper One of the foci of this article is on the importance of how high levels of global and domestic environmental factors will affect...
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  • Environmental Factors of Obesity
    Childhood obesity Obesity has reached what some feel is epidemic proportions in this country as well as around the world. Today nearly two thirds of American adults are considered overweight or obese. Even more concerning is that 15% of children in this country are considered overweight. Just a few...
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  • Environmental Factors
    Environmental Factors Amy S. Rivera MKT 421/Marketing Mr. Jim Severnak October 19, 2008 Introduction This paper will discuss Coca-Cola’s organization as this company conducts both domestic and global marketing. The high-level domestic and global environmental factors that will impac...
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  • Factors Affecting Job Satisfaction (by the Employees)
    A Study on Organizational Culture and Its Relationship with Job Satisfaction in Manufacturing and Information Technology Sectors Dr. Koteswara Rao, Dr. P.T.Srinivasan and S.George Dr.P.K.Kotewara Rao is a senior executive in Southern Railway Dr.P.T.Srinivasan, professor, Department of Ma...
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  • Environmental Factors Paper
    Running Head: Week Five Individual, Environmental Factors Paper MKT/421 Larry Zeidler Week Five Individual, Environmental Factors Paper Both domestic and global environmental factors impact AAFES marketing decisions. AAFES targets the military communities both near and abroad. Social, demographi...
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  • Environmental Factors
    Environmental Factors February 6, 2010 MKT/421 The nations of the world are connected by a multidimensional set-up of economic, social, cultural, and political ties. As these links turn out to be more significant and complex, countries will get themselves richer but more susceptible t...
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