------------------------------------------------- TNS SHOWER GEL CASE POSITIONING MAP BRAND 7.3 BRAND 8.1 BRAND 7.4 BRAND 6.2 BRAND 3.3 BRAND 4.1 BRAND 7.1 BRAND 3.2 BRAND 5.1 BRAND 2.2 BRAND 3.1 BRAND 4.2 BRAND 1.1 BRAND 7.2 BRAND 2.3 BRAND 2.1 BRAND 1.2 BRAND 6.1 Shelf-Space 0.2 Private Label 1.2 0.8 0.0 0.6 1.4 1.8 1.0 Price/Volume 0.4 1.6 ≥0‚3l <0‚3l and ≥ 0‚25l Unit Size <0‚25l Economy Packs Middle of the market Luxury Brands and Sports Gels In the above positioning map
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visualize DNA molecules and determine their length by using a technique called gel electrophoresis. Introduction to gel electrophoresis In gel electrophoresis‚ DNA fragments move through a porous matrix made of agarose‚ a gelatin-like substance purified from seaweed. The agarose is melted like Jell-O and then ® poured into a plastic tray to harden into a slab called a gel. A plastic comb inserted at one end while the gel is hardening forms wells where DNA samples can be placed. The DNA is mixed
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Gel filtration GEL FILTRATION OF PROTIENS Aim: The aim of this experiment is to identify proteins from a complex mixture using the gel filtration technique also known as size exclusion chromatography. This technique is widely used by biochemists when proteins larger than the pores are excluded from the column and the smaller molecules elute last and then collected in test tubes for examination by spectroscopic techniques. The red/brown proteins‚ in particular‚ will be observed closely
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Proposal: How should our paper look like? (Total 14-15 pages) In the first part of the paper we will write an introduction and talk the approach we take to write the full paper. (1/2 page) In the second part of our paper we talk about ROIC/Payback period versus the NPV method of project valuations. The bottom-line is that NPV method has definite advantages over the other methods. (2-3 pages) In the third part we show that we will do the project valuation according to the NPV. We introduce
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Gel Electrophoresis Lab SBI4U1 May 13th‚ 2013 Gel Electrophoresis Lab Purpose: The purpose of this lab is to learn how restriction enzymes cut DNA molecules at specific sequences‚ thus producing DNA fragments of various lengths. Students learn how fragments form unique patterns‚ which help to distinguish the base for DNA identification. This lab answers the question “whose DNA was left behind?”. Materials: * Transfer pipets * Agarose Gel * Dyed DNA samples *
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Shaving Gel (Case Study) I. Time Context: January 5‚ 2001 II. View Point: Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Ms. Tique Corporation. III. Central Problem: The introduction of 5 ½ ounce or 10 ounce aerosol container and approval of its additional funds for the market test. Causes: * Unit sales volume for Soft and Silky Shaving Gel had slowed and then plateaued in recent years. * The growth of Soft and Silky Shaving Gel sales
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OUTLINE What is PCR and Gel Electrophoresis? • Polymerase chain reaction (PCR) is a technique which is used to amplify the number of copies of a specific region of DNA‚ in order to produce enough DNA to be adequately tested. This technique can be used to identify with a very high-probability‚ disease-causing viruses and/or bacteria‚ a deceased person‚ or a criminal suspect. • Gel electrophoresis is a widely used technique for separating electrically charged molecules. It is a central technique
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Function 16 October 2014 Gel Filtration and Electrophoresis Objective The essential goal of the experiment was to separate proteins in a solution based on size in different fractions. The relative protein content for each one fraction was found through the utilization of an amido black-based protein assay. Later in the trial polyacrylamide gel electrophoresis was utilized to separate BSA from hemoglobin. Methods I. Gel Filtration and Protein Assay: 1. A slurry of Bio-Gel P-100 beads in water was
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terms (excluding inflation) sales will slip very slightly. Q: Which segments have most potential for growth? A: There is a clear divide between two promising segments – liquid soaps and shower gels – and two less buoyant ones – bar soaps and bath additives. Mintel expects liquid soap and shower gel
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AGAROSE GEL ELECTROPHORESIS Gel electrophoresis is a widely used technique for the analysis of nucleic acids and proteins. Most every molecular biology research laboratory routinely uses agarose gel electrophoresis for the preparation and analysis of DNA. We will be using agarose gel electrophoresis to determine the presence and size of PCR products. Background: Electrophoresis is a method of separating substances based on the rate of movement while under the influence of an electric field
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