consumers‚ as it allows for the greater understanding of a company’s target market‚ consumer engagement and empowerment‚ which in turn can increase a company’s returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while
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Literature Review Handout Liberty University Online Writing Center 1| Page Handout Description A review of literature is a critical analysis of a portion of the published body of knowledge available through the use of summary‚ classification‚ and comparison of previous research studies‚ reviews of literature‚ and journal articles (Subject Guides‚ n.d.). This handout discusses the reasons for writing a literature review and presents its various requirements. It examines what a literature
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Title: Literature review Writing a literature review is an essential part of student’s academic career. Literature review writing is not easy as it requires certain skills and knowledge of some concrete piece of literature. For writing a successful literature review it is important to analyse at least one sample of it. The examination of the sample makes literature review creation easier. The sample shows the way your review should be written. That is why we decided to present our literature review
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Writing a literature review The overall purpose of a literature review is to demonstrate a knowledge of the existing body of research in a particular topic area. In other words‚ it retrospectively undertakes a critical analysis of the pros and cons of existing important studies and research and shows which issues require new or further study – how the body of knowledge could be improved. As such‚ it is a useful way of arguing for new research to be done - for example‚ as part of a proposal for
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Disclosures About CSR Practices: A Literature Review Kavitha W * and Anita P ** Corporate Social Responsibility (CSR) is now prominent and evident more than ever due to the emphasis laid on businesses regarding environmental‚ social and ethical issues. The level of CSR activities of the firms is made known to public only through the disclosures. This paper reviews the literature on CSR disclosures and the effect of these disclosures. There are various factors which determine the extent of
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Abstract The primary role of literature review in a quantitative research study to gain information on the subject of your research question and identify unbiased and valid studies connected with your research question. For instance‚ my quantitative research question is “all other factors being equal‚ do high school students reading popular fiction achieve better Language Arts test scores than high school students reading curriculum-required fiction?” My hypothesis is that high school students
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A literature review is a text written by someone to consider the critical points of current knowledge including substantive findings‚ as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources‚ and as such‚ do not report any new or original experimental work. Also‚ a literature review can be interpreted as a review of an abstract accomplishment. Most often associated with academic-oriented literature‚ such as a thesis or peer-reviewed
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Abuse and Advocacy Literature Review The following review will cover resources from each team member for week 5’s final project‚ “Abuse and Advocacy Presentation”. The resources provided will cover topics‚ which will be discussed such as‚ three types of abuse‚ statistics and prevalence‚ advocacy services and their role in protecting elderly rights. It will also cover elder law services and how the protect the rights of the elderly. Literature Resources Muehlbauer‚ Melissa‚R.N.‚ M.S.N.‚ &
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Guide to Writing the Dissertation Literature Review Justus J. Randolph Walden University Writing a faulty literature review is one of many ways to derail a dissertation. This article summarizes some pivotal information on how to write a high-quality dissertation literature review. It begins with a discussion of the purposes of a review‚ presents taxonomy of literature reviews‚ and then discusses the steps in conducting a quantitative or qualitative literature review. The article concludes with a discussion
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The Learning Centre Getting Started on Your Literature Review A General Guide for Postgraduate Research Students There is no one single correct method to writing a literature review. Therefore‚ this resource is a guide only. Check with your supervisor/lecturer/school to ascertain whether there are any specific requirements for your literature review before proceeding. What is a Literature Review? A literature review is an examination of the research that has been conducted
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