ASSIGNMENT OF MARKETING MANAGEMENT TOPIC :- MARKETING MIX MARKETING MIX OF EA SPORTS INTODUCTION : – EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games‚ that tried to mimic real-life sports networks‚ calling themselves “EA Sports Network” (EASN) with pictures or endorsements of real commentators such as John Madden‚ it soon grew up to become a sub-label on its own‚ releasing game series
Premium
constraint on what can be considered a firm’s resources or capabilities. VRIO Analysis Given that almost anything a firm possesses can be considered a resource or capability how should you attempt to narrow down the ones that explain why firm performance differs? In order to lead to a sustainable competitive advantage a resource or capability should be Valuable‚ Rare‚ Inimitable (including non-substitutable)‚ and Organized. This VRIO framework is the foundation for internal analysis. If you ask a business
Premium Strategic management Firm Innovation
Company Wildberries - it is a large online store of fashion apparel‚ shoes and accessories‚ which has existed for more than 7 years. I chose this site because I had previously used the services of this website. Products in this online store are divided into categories. To view products by brands (brands)‚ go to the tab "brand". All products are sorted by price‚ color‚ size‚ popularity rating (rated buyers) and the date of receipt to the store. When viewing products by categories is also sorted
Premium Credit card Payment Money
EA Games Company Mission Statement: We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing [1]. Company Strategy: Fewer and bigger brands‚ more digital content and consumer outreach‚ a larger free-to-play business‚ and more new IPs [2]. Company History [3] SWOT Analysis [4]: Strengths * Ability to Change * Example: when they realized that sales only increased by 4.7% they decided they needed to restructure the
Premium
Game Not Over‚ Not Yet Electronics Art’s (EA) competitive advantage from the perspective of the industrial organization view (I/O) is their choice of industry is very attractive. Todays world consist of many people who spend several hours playing video games. EA is from this aspect is stacking up ok against their competitors but they are also failing in their position. EA’s sales are down from previous years and they also missed the initial social gaming trend of which they are now trying hard to
Premium Strategic management Management Business terms
* Alan Chapman (1995-2010) available at: http://www.businessballs.com/mcgregor.html * Electric Arts Inc (2009) available at: http://ww1.electronicarts.ie/ * Electric Arts Inc (2012) available at: www.ea.com/history * Electric Arts Inc (2010) available at: https://jobs.ea.com/about/benefits/ * RTÉ Commercial Enterprises Ltd (2012) available at: http://www.rte.ie/news/2012/0918/338071-electronic-arts-jobs/
Premium Human resource management Motivation
When researching the price of virtual styling applications the prices vary. Larger companies did not charge a price for their applications and website subscripitions while unknown companies did. The price of my product will be priced around $9.99. The other applications do not offer virtual styling services‚ they only offer style recommendations and fashion updates. I believe that 9.99 is a good price to offer for the application. I would also consider going a bit higher‚ around $15.00 for the application
Premium Profit Revenue Retailing
FOUNDED: 1982 OWNERSHIP: Public (Nasdaq: ERTS) HEADQUARTERS: Redwood City‚ California REVENUES: $2.95 billion for fiscal 2006 EMPLOYEES: 7‚200 worldwide BACKGROUND: Electronic Arts (EA) is the world’s leading independent developer and publisher of interactive entertainment software for advanced entertainment systems such as the PlayStation® 3‚ PlayStation®2 computer entertainment system‚ the PSP (PlayStation® Portable) system‚ Xbox 360‚ Xbox® video game system from Microsoft‚ Nintendo
Premium
for the PC run only within Windows. The first installment of the NFS was one of only two serious attempts by the series to provide a realistic simulation of car handling and physics without arcade elements (the other being Porsche Unleashed). Electronic Arts teamed up with automotive magazine Road & Track to match vehicle behaviour‚ including the mimicking of the sounds made by the vehicles’ gear control levers. The game also contained precise vehicle data with spoken commentary‚ several "magazine
Premium
by hired developers having access to necessary software and engine licenses * Fight for exclusivity on important game titles Bargaining power of Customers – LOW * Mass market‚ mass retailers‚ specialty stores * Online purchases‚ electronic game distribution as the cheapest source * Large number of alternatives‚ low bargaining power Threat of new Entrants – HIGH * Little initial investment needed * Little exit costs‚ no fixed assets (licenses‚ workstations) *
Premium Video game industry Game programmer Video game