EFAS of Individual Case Anlu Hu 2013/9/7 Case #5 Starbucks Coffee Company: THE INDIAN DLIEMMA External Factors | Weight | Rating | Weighted Score | Comments | Opportunities | | | | | Population | .20 | 5.0 | 1 | NO.2 Population equal big market | Cost of labor | .15 | 5.0 | .75 | Cheap labor | Availability of workforce quantity | .1 | 4.0 | .4 | Over 50% population are 15-59 years | Less coffee retail | .05 | 2.5 | .125 | Only 3 big coffee retail company | Global Retail Development
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Overview The expansion of a company takes not only takes leadership‚ but dedication and passion. QSR magazine’s article Over the Hill: 40 Years of SBUX highlights how a small company from Seattle expanded to the international company it is today. The writing discusses the journey of Starbucks’ early ages and the company’s current Chairman and CEO‚ Howard Schultz. The company was founded in 1971 by Gerald Baldwin‚ Gordon Bowker‚ and Zev Siegl with an initial investment of only $9000‚ with Schultz
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ment related d to the case e and examin ne the compa any informat tion STARBUCKS COF FFEE COM MPANY: TH INDIA DILEMM HE AN MA Starbuck in 2006 w ks was world’s largest coffe retailer w ee with over 11‚000 s stores in 36 countries an over 10‚0 nd 000 employee es. With 7‚600 s stores in t the U.S.‚ management was focu m t using on internatio onal expansio as Starbu on ucks’ primary growth opp y portunity. Through its Starbucks Internation division‚ the company pursued nal t y onal expans sion for
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Starbucks expansion into China Abstract In the following research we will look whether Starbucks will be able to launch an aggressive expansion throughout Mainland China‚ a country known for its tea drinking history dating back to 5‚000 years. Starbucks is known for its ability to locate the business outlets in perfect spots as well as market their products in beneficial ways. This report will try to analyze the three main questions: 1) Should Starbucks continue its expansion in China
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The Original Store Expansion Strategy: In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas with favorable demographic profiles‚ that could be serviced and supported by the company’s operations infrastructure. A large city was selected to serve as a focal point for each targeted region. Starbucks professional teams were strategically positioned at these focal points to supervise opening of another 20 stores in each city in the first two years. Following
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Ragupathi. Transmittal Letter Ramanathan Ragupathi Ksay82rra@starbucks.com International Strategy analyst Starbucks Seattle 98101 22 November 2010 Howard Schultz founder‚ chairman‚ president and chief executive officer Starbucks Seattle 98101 Dear Mr. Schultz Enclosed is a copy of the proposed report “Starbucks India”. This report is a summary of expansion of Starbucks outlets in India. The proposal covers the current strategies‚ target market‚ financial planning and a feasibility
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Govila 10565436 STARBUCKS’ RAPID EXPANSION IN CHINA Introduction Starbucks‚ one of the largest coffee houses in the world‚ was started in 1971 in Seattle‚ USA. It started its international expansion in 1995 by entering Japan‚ followed by several other countries in the following years. It entered China in the mid-1990s with just a distribution business and opened its first retail store in mainland China in Beijing in January 1998. This report covers the topics of Starbucks’ expansion into the Chinese
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As Starbucks moves into new markets all over the world‚ it continues to build its brand through the delivery of the Starbucks Experience. "Our success at every market that we have entered into reiterates our commitment to become a great‚ enduring company with the most recognized and respected brand in the world‚ known for inspiring and nurturing the human spirit. Our Mission: to be a global company‚ making a difference in peoples’ lives by leveraging our brand and the coffee experience to foster
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scanning‚ strategy formulation‚ strategy implementation and evaluation and control (Hunger and Wheelen‚ 2007). This week’s assignment‚ we will describe the EFAS and the IFAS. Explain the purpose of each tool? We will also explain if there are any weaknesses in the EFAS/IFAS classification system? External Factors Analysis Summary (EFAS)- Is a tool that business strategists use to organize the external factors into the generally accepted categories of opportunities and threats as well as to analyze
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Forces Model of Competition to analyze the overall attractiveness of the Tea Industry in Pakistan. 3. What are the Drivers of Change in the Tea Industry of Pakistan? How are these Drivers likely to affect the Industry in the future? 4. Create an EFAS for Tapal. ANSWER NO 1 Introduction: In Pakistan‚ tea is popular all over the country and holds an integral significance in local culture. It is one of the most consumed beverages in Pakistani cuisine The demand for tea in Pakistan is very
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