PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
Premium Hotel Rooms Marketing
Money Market on the Nigerian Economic Development Mr. Okpe Innocent Ikechukwu Department of Accountancy‚ Enugu State University of Science and Technology‚ Enugu‚ Enugu State of Nigeria Abstract The objective of this study is to examine the impact of money market on the Nigerian economic development; it has been prepared as a contribution to the quest for promotion of entrepreneurship as an engine growth. To access the multidimensional role and medium scale enterprises in bringing out rapid industrialisation
Premium Economics Stock exchange Stock market
Terms and Definitions related to Economics Administered price: A price set not by the forces of demand and supply‚ but by some authority like the Government or a regulatory authority. Agenda 21: Programme of action adopted at the Earth Summit in 1992. It has 21 chapters dealing with all aspects of sustainable development‚ conservation‚ and resource management. Appropriation Bill: A bill introduced in the Parliament together with the budget‚ seeking the approval of the House to permit expenditure
Premium Inflation Economics
The purpose of this paper is to prepare a speech that will be provided to a number of reporters that are not well versed with economics. In this paper I will put emphasis on international trade and foreign exchange rates and how those affect the GDP‚ domestic markets‚ and students. I will also outline some of the benefits on goods and services that are imported from other countries and how those contribute to our economy in the United States. What happens when the dollar-value of goods and services
Premium International trade Export International economics
1. What is the ‘economic problem’? The fundamental economic problem is related to the issue of scarcity. Scarcity means that resources are limited and short in supply in the world (e.g. diamond). Because of limited resources and unlimited demands‚ society needs to decide how much to produce and distribute these relatively scarce resources. The basic economic problem can be define as what to produce‚ how much to produce and for whom to produce. Some countries are lucky to have great natural resources
Premium Economics Supply and demand Mixed economy
Chapter 4 Economic Efficiency‚ Government Price Setting‚ and Taxes Prepared by: Fernando & Yvonn Quijano © 2009 Prentice Hall Business Publishing Economics Hubbard/O’Brien UPDATE EDITION. Should the Government Control Apartment Rents? Learning Objectives 4.1 Distinguishing between the concepts of consumer surplus and producer surplus. 4.2 Understand the concept of economic efficiency. 4.3 Explain the economic effect of government imposed price ceilings and price floors
Premium Economics Supply and demand Microeconomics
ECON 310 06 June 2014 Project 1: Construction and Microeconomics With a college degree in the study of Construction Management‚ an understanding of how the construction industry impacts the economics of a country and or the world‚ is essential knowledge for practitioners within this industry. When a construction project is in operation the easiest for all to see at the work site is the amount of people participating in the development. Seldom does anyone take the time to understand the total
Premium Economics Construction
command economy. In mixed economy both the private and public sector need to co-exist to overcome the weakness of one another. Most countries practice mixed economy for a number of reasons as mentioned below. Where there is free market enterprise economic forces are unfettered. Supply and demand determine the prices of goods and services. Prices in turn tell businesses what to produce‚ if the people want more of a particular good than the economy is producing the price of the good rises. That catches
Premium Market economy Economics Capitalism
UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Level 9708/42 ECONOMICS Paper 4 Data Response and Essays (Supplement) October/November 2011 2 hours 15 minutes Additional Materials: Answer Booklet/Paper * 2 1 8 2 6 0 2 5 0 5 * READ THESE INSTRUCTIONS FIRST If you have been given an Answer Booklet‚ follow the instructions on the front cover of the Booklet. Write your Centre number‚ candidate number and name on all the work you
Free Economics
Economics is the social science that studies the behavior of individuals‚ households‚ and organizations (called economic actors‚ players‚ or agents)‚ when they manage or use scarce resources‚ which have alternative uses‚ to achieve desired ends. Agents are assumed to act rationally‚ have multiple desirable ends in sight‚ limited resources to obtain these ends‚ a set of stable preferences‚ a definite overall guiding objective‚ and the capability of making a choice. There exists an economic problem
Premium Economics Social sciences