COMMERCE DEPARTMENT OF MARKETING MASTER OF SCIENCE IN MARKETING STRATEGIC MARKETING MODULE ANALYSIS OF ECONET WIRELESS INTERNATIONAL AND THE AFRICAN TELECOMMUNICATIONS INDUSTRY Presented by: Group Two Date: 01 August 2014 Activities to be completed in this presentation: Carry out a SWOT analysis for Econet Wireless International‚ identifying the key issues that Econet needs to address from the results of your analysis. Undertake an industry analysis of the African Telecommunications
Free Mobile phone Marketing Strategic management
Case Study – Walmart’s Expansion in Africa 1. Detail the growth of Walmart and its international experience. In Rogers‚ Arkansas‚ Walmart opened its first discount store in 1962. After that‚ Walmart’s business tended to be successful: Walmart operated 24 stores within 5 years and earned net sales of $12.6 million.(Bhaskaran) In order to meet the varied needs of its customers‚ Walmart run different retail store formats‚ namely Discount Stores‚ Supercenters‚ Neighborhood Markets‚ Marketside‚ and Sam’s
Premium Africa Retailing Discount store
markets will help to make international expansion possible. Identify a foreign market that you feel this company should enter next‚ and explain why it should enter that market and which of the strategies should be used. Explain the challenges from competition in the local market‚ and how the company might respond strategically to the competition. International Expansion The strategic partnerships which do not only have the knowledge to succeed in an international market but also has the
Premium Corporation
INTRODUCTION TO INTERNATIONAL BUSINESS <INTERNATIONAL EXPANSION> STUDENT NAME : HASHINI KUMARAGE STUDENT ID NUMBER : T31200720 SUPERVISOR : Mrs. KANTHI BASNAYAKA Student needs to print this cover sheet and attach on the assignment/project report before submission to the respective tutor Name of Student: Hashini Kumarage Auston / UNI ID: T31200720 Date of Submission: 07/01/2014 Name of Lecturer: Mrs. KANTHI BASNAYAKA Program/ Module: A244BUS INTRODUCTION TO INTERNATIONAL BUSINESS Assignment:
Premium Strategic management Management
EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald ’s by doing two things: (1) Retaining tight control over operations management‚ which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad‚ his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and resulted in losses for the firm
Premium Brand Papua New Guinea
manufacturing and distribution process during the 1980’s. This is what Ortega called “instant fashion”. The company made their improvements by the use of information technologies and using a group of designers instead of individuals. The core concept of Zara is they sell “medium quality fashion clothing at affordable prices”‚ and the vertical integration and quick-response are also keys to Zara’s business model. Zara started to expand internationally in late 1980’s. The first Zara store outside Spain was opened
Premium Management Strategic management Marketing
different textile‚ manufacturer‚ infrastructure and distribution businesses” (Inditex 2006 p.2). Inditex is listed since 23 May 2001 in the Spanish Stock Exchange with a market value around the 25‚000 million Euros (Inditex 2006). Until 1990 Inditex´s operations were confined in its domestic market Spain‚ there it established a competitive advantage: just in time fashion taken directly from the street‚ nightclubs or fashion weeks which 15 days after is ready to satisfy costumer’s desires (Blanco
Premium Inditex Economics
The Original Store Expansion Strategy: In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas with favorable demographic profiles‚ that could be serviced and supported by the company’s operations infrastructure. A large city was selected to serve as a focal point for each targeted region. Starbucks professional teams were strategically positioned at these focal points to supervise opening of another 20 stores in each city in the first two years. Following
Premium Saudi Arabia Middle East United Arab Emirates
in the home country‚ the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company‚ it was at a critical point‚ where it began to revisit its strategies to expand its international operations and explore new markets. Advantages in the Filipino market Jollibee’s early strategy in the Philippines market was to concentrate on the taste of the burgers. The taste and the size of the Jollibee’s burgers were made for the Philippine
Premium Philippines Brand
political system is a system of politics and government. There are several definitions of “Political System” According from book International Business an Introduction‚ A political system is one that ensure maintaining of order and sanity in the society and at the same time makes it possible for some other institutions to also have their grievances and complaints put across in the course of social existence. So based on I understand Cherry company most has existing exposure in foreign markets‚ or if
Premium Social responsibility Corporate social responsibility