• • • • • • • Situational Analysis Objectives Strategy Targets Tactics Men Money Minutes Measurement 7 The Planning Models • • • • • • • • • S O S T T M M M M S O S T A C 8 Marketing Audit • A marketing audit is a comprehensive‚ systematic‚ independent and periodic examination of a company’s-or business unit’s-marketing environment‚ objectives‚ strategies and activities
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First‚ an explanation of Blake and Mouton’s Managerial Grid will provide the reader with insight regarding the intent and mechanics behind the theory. Secondly‚ the feasibility of employing this theory in today’s workplace will be briefly explored. Finally‚ we will identify some of the challenges that may present themselves when referencing this theory within the context of a global marketplace. Blake and Mouton’s Managerial Grid was originally developed in 1962 as an organizational development
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on Smart Grids 1) How do smart grids differ from the current electricity infrastructure in the United States? The main difference where the smart grids differ from the current electricity infrastructure in the United Sates is that there is no information currently available as to how much energy/electricity is being used and where it is being used. In simple words it can be said that currently there is no exchange of information between the provider and the consumer. The smart grids will be
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payroll‚ and inventory systems for Kudler Fine Foods. Kudler would now like to see a proposed audit schedule for these systems. The team will distinguish between the types of audits that may use for each process. The team will also recommend the most appropriate audit for each process and explain how to conduct the audits. Identifying events that may prevent reliance on auditing through the computer will also be presented to Kudler for review (Apollo Group‚ 2009). Types of Audits The types
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INTERNAL AUDIT 1 Internal audit ‘Internal audit’ is an appraisal activity established by management for the review of accounting and internal control systems as a service to the entity. It reviews‚ monitors and make recommendations for the improvement of systems. Other activities include: Examination of financial information Review of economy‚ efficiency and effectiveness (‘value-for-money’ audits) Review of compliance with external laws and regulations Review of internal policies Review
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AUDIT METHODOLOGY A systematic environmental audit consists of 3 main stages: Pre-Audit On-site Audit Post Audit All 3 stages need to be fulfil in order to complete the audit procedure on water quality management which to ensure clean water is to be preserved to be consumed by the end user. Pre-Audit Pre-audit is the first step in the audit procedure. During a pre-audit‚ a company or individual’s financial documents are examined to ensure that all information is correct before the company or individual
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AUDIT PLANNING Audit planning procedures are the first and perhaps the most important step in carrying out a successful audit. Without adequate planning‚ the likelihood of missing a significant risk area or encountering engagement-related problems increases considerably. As baseball great and noted philosopher‚ Yogi Berra puts it‚ “If you don’t plan on where you are going‚ you could end up someplace different!” All too often the auditor does not give adequate attention to audit planning for a vast
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ASOS PLC 1. Carry out a background research on your proposed client and obtain as much information as possible about your client in particular and about the market sector which your client operates in. ASOS originates from or is an abbreviation for “As Seen on Screen” indicating its method of operating business in other words online retailing. It was founded by Nick Robertson and his business partner Quentin Griffiths and it was incorporated in 2000 by its current Chief Executive Officer Nick
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Explanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed‚ giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements‚ and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity‚ and
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CONTROLS IN AN EDP ENVIRONMENT The second standard of field work requires that we obtain a sufficient understanding of the client’s internal controls (I/C) to plan the audit and assess control risk. We hope that our assessment of control risk shows it to be low so that we can reduce substantive testing‚ thereby reducing audit costs. When EDP is used in significant accounting applications‚ then you must consider the effects the computer has when evaluating the internal controls. The auditor’s
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