ITC e-Choupal an idea for upliftment of rural India e- Choupal is an initiative of ITC Limited (a large multi business conglomerate in India) to link directly with rural farmers for procurement of agricultural / aquaculture produce like soybeans‚ wheat‚ coffee‚ and prawns. e Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture‚ characterized by fragmented farms‚ weak infrastructure and the involvement of numerous intermediaries. A powerful illustration
Premium Microeconomics Farmer Population
fragmented with a fragile infrastructure. The mode of operation especially‚ soybean farming‚ has remained unchanged since their early ancestors. Along with unchanged practice‚ most of India’s farmers are illiterate and live in remote villages. The ITC’s e-Choupal tackles the challenges posed by Indian agriculture to identify how to improve the inefficient supply chain of agricultural goods. ITC is a multi divisional company and it had identified that their International Business Division (IBD) was lagging
Premium Supply chain management Agriculture Supply chain
The ITC e-Choupal Initiative Q1) What was ITC’s motivation for creating the eChoupal? Ans: ITC’s International Business Division lagging behind the other divisions of the company and it was imperative that it got a fillip. The e-choupal project was launched to do exactly that.ITC had been successful in selling soybean oil domestically and processed soymeal internationally‚ but both the input and output sides of the agricultural supply chain in India were still far from efficient. In fact‚ farmers
Premium Output Soybean Agriculture
IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change 2008 This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground‚ proceeding to elaborate a typology based on the cornerstones of participation and equity. To conduct this assessment‚ four telecentre projects were examined: the Gujarat government’s E-gram project‚ the corporate-led venture by ITC called e-Choupal‚ the private enterprise model of Drishtee
Premium Agriculture Rural Economic development
ITC e-Choupal ITC Limited is an Indian conglomerate with its headquarter in Kolkata‚ India. With diversifications into 5 different business segments‚ it is currently worth <VALUE>. The five broad divisions are Hotels‚ Paperboards and Packaging‚ FMCG‚ Information Technology and Agri-business. The agri-business division (ABD) of ITC is one of the largest contributors to ITC bringing in 60% of its total foreign exchange earnings. Started in 1990‚ ITC’s ABD is currently the second largest exporter
Premium Supply chain Supply chain Supply chain management
1. The ethical issues in this case may be considered to revolve around rights—the rights of the poor farmers and their families‚ the rights of each business entity and person involved in bringing the produce to market‚ and even the rights of the end customer to understand the pertinent issues involved in the supply chain. How do you make trade-offs among these various persons’ rights? Which rights predominate? Give the rationale underlying your answers to this question. The rights of poor farmers
Premium Marketing Agriculture Management
ITC e-CHOUPAL Summary India is a country that has a substantial stake in the agriculture sector and the fact that this sector alone is home to 72% of the population and employs around 60% of the population is enough to understand that Indian economy cannot grow without considering the needs of the agriculture sector. Agriculture has always been at the heart of the Indian economy but throughout India’s post independence history it has been a center piece for politics rather than empowering the farmers
Premium Soybean
ITC e-Choupal Weakness of e-choupal Although e-choupal helps eliminate the middleman and therefore allows farmers to get a better price for what they grow‚ it does nothing to solve the more fundamental problem of the inherent inefficiencies created by so many tiny farms. In addition‚ it relies on infrastructure‚ which is often lacking in rural communities. Electricity and telecommunication services can sometimes be less than 100 percent reliable in some of the places where echoupal has been implemented
Premium Transaction cost Rural Poverty
About E-Choupal [pic] ITC’s International Business Division‚ one of India’s largest exporters of agricultural commodities‚ has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture‚ characterised by fragmented farms‚ weak infrastructure
Premium Risk management Risk Rural
E-CHOUPAL: ITC’S RURAL NETWORKING PROJECT* I. Abstract In Hindi (an Indian language spoken in most parts of Northern and Central India)‚ a choupal is a village gathering place. The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India‚ the Indian Tobacco Company (ITC). The initiative was conceived to tackle the challenges posed by certain features of Indian agriculture‚ such as fragmented
Premium Agriculture Internet