CUSTOMER PROFITABILITY ANALYSIS Customer profitability analysis (CPA) can be defined as a method used to compare the costs of all the activities used to support a customer or a customer group with the revenue generated by that customer or customer group. It is the analysis of the revenue and costs that relates to the customers which can be determined by considering the similarities and differences in customers’ buying behaviours and customer preferences. From the definition‚ it shows three features
Premium Value added Costs Management accounting
A customer profitability analysis is an evaluation process that focuses on assigning costs and revenues to segments of the customer base‚ instead of assigning revenues and costs to the actual products‚ or the units or departments that compose the corporate structure of the producer. Approaching profitability from this angle can sometimes provide valuable insights into how each step of the process of designing‚ manufacturing‚ and ultimately selling a good or service incurs cost and generates revenue
Premium Consultative selling Good Customer
Appendix B Profitability Analysis Solutions to Questions B-1 Absolute profitability measures the impact on overall profits of adding or dropping a particular segment‚ such as a product or customer‚ without making any other changes. B-2 Relative profitability involves ranking segments‚ each of which may be absolutely profitable‚ for the purpose of making trade-offs among the segments. Such trade-offs are necessary when a constraint exists. Otherwise‚ they are not necessary. B-3 Every business
Premium Costs Opportunity cost Profit
Airline Profitability in NIGERA In a 2008 interview with VIA Magazine‚ Richard Branson‚ founder of Virgin Airways‚ said‚ “I’ve always said the easiest way to become a millionaire is to start out a billionaire then go into the airline business.” The airline business has been somewhat of a mixed bag; that is until 2010 when airlines were at their most profitable. According to the Wall Street Journal‚ since 1978 airlines have experienced lagging profits‚ but in 2010 they posted half year profits
Premium International Civil Aviation Organization Profit Profit margin
1‚26 ROE 36‚91% 34‚32% ROD 0‚32% 1‚06% In this report we are comparing two of the biggest clothing companies H&M and INDITEX by using profitability ratios for making a financial statement analysis. We will state opinions in regard to the previously analyzed figures and comment on them. The overall profitability (ROI) is 23‚01% in 2011 and 24‚18% in 2012. So the ROI is showing an increase in the period analysed because of the increasing PMR (from 18‚29% to 19‚55%)and
Premium Profit Rate of return Investment
Topic Gateway Series Customer profitability analysis Customer profitability analysis Topic Gateway Series No. 55 1 Prepared by Jasmin Harvey and Technical Information Service January 2009 Topic Gateway Series Customer profitability analysis About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition‚ a brief overview and a fuller explanation of practical application. Finally they
Premium Marketing Management accounting Customer
Batman and Robin are the original dynamic duo --- the epitome of a friendship. Batman (Bruce Wayne) and Robin (Dick Grayson)‚ capitalize on each other’s strengths and neutralize each other’s weaknesses to become what appears to be an inseparable and invincible team that fights against evil and protects the city of Gotham. Their relationship begins when Bruce Wayne adopts Dick Grayson as his legal ward to help him and provide guidance after the death of Grayson’s parents. Eventually‚ Grayson passes
Premium Batman Superhero Joker
Management. Daffodil International University. 1 Introduction There is a trade-off between liquidity and profitability; gaining more of one ordinarily means giving up some of the other. Liquidity means having enough money in the form of cash‚ or near-cash assets‚ to meet your financial obligations. Alternatively‚ the ease with which assets can be converted into cash. Profitability is a measure of the amount by which a company’s revenues exceed its relevant expenses. It is obvious that excessively
Premium Management Marketing Strategic management
Profitability Profitability is the relationship between profit and sales and helps managers to determine how well each dollar of sales generates profits The level of profitability depends on: 1. The volume of sales 2. The percentage mark-tup applied 3. The level of expenses incurred There are three ratios to measure profitability: Gross Profit Ration (GPR) Is derived from the income statement It shows how well the company is maintaining and adequate margin between sales and purchases
Premium Balance sheet Generally Accepted Accounting Principles Inventory
Customer profitabilty analysis idetifies customer service activities and cost drivers and determines the profitability of each customer or customer group. Here‚ customer service include all activities to complete the sale and satisfy the customer including advertising‚ sales calls‚ delivery‚ billing‚ collection‚ service calls‚ inquiries and other forms of customer service. Customer profitability analysis allow managers to: Identify most profitable customers Manage each customer’s cost-to-serve Introduce
Premium Marketing Sales Customer service