coolers and vending machine. (Details to convince): In the United States‚ Dr Pepper Snapple Group does not have a complete network of bottlers and distributors‚ so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Currently‚ the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The Coca-Cola Company after their buyouts of their major bottlers. Presently‚ Dr Pepper Snapple relies on its own bottling group to bottle and distribute its products
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Case study - Group 8 EXECUTIVE SUMMARY: DR PEPPER SNAPPLE Following analysis performed for the external and internal environment‚ we have identified various important aspects that need to be considered while shaping the overall strategy for DPS. First of all‚ our internal analysis surfaced an important weakness of DPS; 40% of DPS’s distribution strat egy depends on its competitors. This creates strong dependence on the competitors for the company to prosper‚ which limits their competitive capacity
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TEXAS A&M UNIVERSITY CORPUS CHRISTI Case 1 Dr Pepper-Snapple Inc: Energy Drinks MKTG 5320 Wesley Gordon Introduction In the ever changing world of customer needs and expectations Dr Pepper-Snapple was faced with an increased customer focus on energy drinks. This area‚ when exploited correctly‚ is a high growth and high margin beverage business. In early September 2007‚ Andrew Baker had his marching orders. He emerged out a long discussion about entering the energy drink business
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Dr. Pepper Snapple Group is a major brand owner‚ bottler‚ and distributer of nonalcoholic beverages. However‚ it is now the only major beverage company without a branded energy drink. The problem at hand is whether or not Dr. Pepper Snapple should enter the energy drink industry. If so‚ several other factors must be addressed‚ such as to whom they should target‚ what would their retail price be‚ and how they should package/distribute the product. In 2006‚ carbonated soft drink (CSD) sales amounted
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Dr Pepper Snapple Group‚ Inc. Energy Beverages Table of Contents STRATEGIC ISSUES AND PROBLEMS 2 DR. PEPPER SNAPPLE GROUP‚ INC. 2 PLAN OF ACTION 3 RECOMMENDED ENERGY BEVERAGES MARKETING STRATEGY 3 Goals and Objectives 3 Target Market 3 Marketing Mix 4 Product Strategy 4 Price Strategy 4 Distribution and Sales 4 Advertising and Promotion 4 STRATEGIC ISSUES AND PROBLEMS Andrew Barker‚ brand manager for Snapple beverages at the Dr Pepper Snapple Group‚ Inc.‚ has been charged
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Case Recap Dr. Pepper/Seven Up‚ Inc. is the company which produces the brand Squirt. “Squirt is a caffeine-free‚ low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy‚ fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.” (Kerin and Peterson‚ 2010) Kate Cox‚ the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising and
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society may view this basically a comical advertisement showcase by Dr.Pepper. Women were disgraced and wanted to take the campaign down. Immediate reactions to the advertisements were tremendously adverse and led many women to start a dispute against Dr Pepper and the entirety of the
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consider Dr Pepper Snapple Group can choose to offer a new energy drink product. (Product/Market Focus and Value Proposition) DPSG can offer new cola drinks‚ such as a product resembling Coca-Cola or Pepsi. (Product/Market Focus and Value Proposition) DPSG can market an existing‚ or new‚ product exclusively to women. This would be a response to some of the negative feedback from the Dr Pepper TEN "Just for Men" marketing campaign. (Product/Market Focus and Value Proposition) Dr Pepper Snapple Group
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Dr. Pepper Snapple Group‚ Inc. 1. How would you characterize the energy beverage category‚ competitors‚ consumers‚ channels‚ and DPSG’s category participation in late 2007? § Five dominant competitors: Red Bull‚ Hansen Natural (Monster)‚ Pepsi (Sobe Adrenaline Rush‚ AMP)‚ Rockstar‚ and Coke (Tab‚ Full Throttle) § $6.2 billion industry in 2006 § Grew at a rate of 42.5% from 2001 to 2006‚ 10.2% from 2007-2011 Consumers limit their choices to only 1.4 different brands indicating brand loyalty
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Advertise More ▼ Search this site Dr. Pepper/Snapple SWOT Analysis SWOT Analysis Index Dr. Pepper/Snapple SWOT Analysis Add a New SWOT Analysis | Update This Page Now ►Summary | Profile | News | Chart | SWOT | Cash Flow | Comps | Buffett | WACC Strengths Technology (Dr. Pepper/Snapple) Superior tec… 0 Supply Chain (Dr. Pepper/Snapple) A strong … Unique Products (Dr. Pepper/Snapple) Uniqu… Strong Management (Dr. Pepper/Snapple) S… Brand Name (Dr. Pepper/Snapple) A strong b… Add Weaknesses
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