is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position
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Things such as creating an outline‚ developing a decent thesis statement‚ and figuring out what questions to ask in order to ascertain more information about the paper that has been assigned. One of the first things to do when encountering any kind of assignment is to create an outline based off of what the directions say. Outlines can be revised later
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Sub-Saharan Africa: The Causes of Postcolonial State Failure On the vast continent of Africa‚ there are fifty-three countries; of these only six are not located below the Sahara Desert. This
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RAJASTHAN RAJYA VIDYUT PRASARAN NIGAM LTD. (Regd. Office: Vidyut Bhavan‚ Janpath‚ Jyoti Nagar‚ Jaipur–302005) CONSTRUCTION MANUAL FOR SUB STATIONS Last Updated : 31-1-2008 FOREWORD The Engineers experienced in the field of Transmission have made this effort to compile the experience gained over the past 40 years in the form of a Manual and make it available to the Engineers and Technical Supervisors of the Company. This is a step forward to disseminate knowledge so that uniform practices
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ABSTRACT The present research intended to investigate academic performance in relation to sub-clinical paranoia. For this purpose‚ a sample of 290 students (145 males and 145 females) enrolled in University of Karachi with ages ranging from 19 years to 22 years were approached. They were administered with General Paranoia Scale (Fenigstein & Vanable‚ 1992)‚ translated and adapted in Urdu (Farhan & Ali‚2012). Pearson Product Moment correlation analyses revealed that no evident relationship exists
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operations‚ allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities‚ as well as financial assistance. Going hand in hand with this‚ a franchise already has an established brand name‚ quality of goods and service which have been standardized across the franchisor’s larger company‚ and national advertising programs from franchisors. Franchises also have large-volume‚ centralized buying power. A franchise has proven products
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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Creating Shared Value In the article creating shared value the authors‚ M. Kramer and M. Porter discuss the current state of business value creation; and the efforts that need to be taken to create shared values. Currently businesses primarily concern themselves with profits and view value creation in such a way that they do not fully take advantage of their full potential. Additionally‚ the government has implemented policies that have only exasperated the drive from shared value creation. “Shared
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roughdraft WR 122 September 2 Anime subculture It was a chilly October afternoon and I saw something orange in the corner of my eye that would change my life forever. I found a crooked orange poster on a door window at the end of the hallway. The poster read‚ “All is welcome‚ come join us in the Anime manga club.” Anime is a subculture developed around Japanese animation. Anime subculture help people obtain a more fulfilling life with its overly friendly environment; which allows all types of
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