Marketing association ‚ a brand is a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them ‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.” However branding is much more; what distinguishes a brand from its unbranded commodity counterpart and gives it equity is the sum total of consumers’ perceptions and feelings about the product’s attributes and how they perform‚ about the brand name and what it stands
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Body I. Main Point 1: Facts on stress a. Sub Point 1: Stress is a normal part of life that can either help us learn and grow or can cause us significant problems. b. Sub Point 2: Stress can result in more headaches as a result of the body rerouting blood flow to other parts of the body according to medicine net website Sign Post: Here are stress managements facts II. Main Point 2: An important step in stress management is exercise. a. Sub Point 1: Exercise on a regular basis helps to turn
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BRAND– “NESTLE INDIA” ABOUT THE THEME FAST MOVING CONSUMER GOODS (FMCG): Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products
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abundant amount of natural resources‚ it remains the world’s poorest and most underdeveloped continent. This could be a result of many things such as corruption within the government‚ failure in central planning‚ and lack of access to foreign capital. Sub-Saharan Africa is the least successful region in the world in reducing poverty. The continent is always under constant tribal and military conflict so it can not work together for a common goal much like the United States. By comparing and contrasting
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Title of the Project: Re – establishing the Brand “Boroloine” in the Indian Market Issue In the wake of 21st century and due to globalization in the Indian Industrial arena‚ multiple international products are available in the market‚ Boroline as a product started losing its prominence. Re-energizing / Re - establishment of the brand was required to capture the lost ground. Objective and Scope of Study Re –Branding / Re- establishing the brand Boroline in the Indian market would require
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan‚ Park
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Relative Isolation on Sub-Saharan Africa Relative isolation affected the development of sub-Saharan African cultures. The lack of contact with other African societies and non-African societies helped shape many distinct groups with individualistic forms of religion‚ language‚ and customs. Religion can only spread by contact with other people. There are two main religions in the Middle East and in Europe that have gained dominance and fight to maintain power. Religions such as Greek mythology
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examines the brand management of Gucci‚ as one of today’s most prominent luxury brands. Based on literature it first looks at definitions of luxury and luxury brand equity as an expression of dream value. Then it explores the identity‚ brand building‚ brand architecture‚ brand stretching and strategies Gucci follows in each of its segments. In the light of the latest recession‚ it looks at the response strategies of the brand and sheds light on the communication challenges‚ the brand faces in reconciling
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(ITU‚ 2009; World Bank‚ 2009a). Yet access to and use of mobile telephony in sub-Saharan Africa has increased dramatically over the past decade. There are ten times as many mobile phones as landlines in sub-Saharan Africa (ITU‚ 2009)‚ and 60 percent of the population has mobile phone coverage. Mobile phone subscriptions increased by 49
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Sub-Saharan Africa: On my adventurous Journey around the world‚ I took a visit to Sub-Saharan Africa. The first country I came to was Somalia.While staying in Somalia‚ there is mostly plateaus‚ plains and highlands. Far north are the Karkaar Mountains‚ near the Gulf of Aden coastline. The whole country is as well slightly smaller if you compare it to Texas. Also‚ the terrain is mostly flat‚ and includes deserts. In this country ‚ the climate varies throughout some months such as in December to January
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