Apple iPhone Business Strategy MBA 648 Prepared by: Dima Hage Hassan 111300363 Nisrin Naamo 111300394 Tasneem AlMajidi 112300103 Table of Contents Executive Summary ………………………………………………………………….. 3 Introduction ……………………………………………………………………….….. 4 SWOT Analysis ……………………………………………………………………… 5 Michael Porter’s five forces model …………………………………………………... 8 Differentiation ………………………………………………………………………..11 Conclusion and Recommendations…..………………………………………………14 References ……………………………………………………………………………15
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
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high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing. And for new competitors are less likely to have this advantage. The requirement
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Assignment Two – Current patterns of ill health in the UK M2: Discuss the factors likely to influence current and future patterns of health in the UK. In the 21st century society there are two current factors that are very obvious in affecting patterns of health. These are that of social class affecting health and lifestyle choices. There has always been a link between social class and health‚ even with the welfare state and the improvements made to health in all sections of societies over
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Strategic Marketing ! TOPIC 1 Creating value Pricing strategies The Role of Pricing The role of pricing Product Communicating Communicating value Delivering value Capturing value Promotion Distribution Price ! Profitability A 1% increase in price gives the biggest improvement in profit 2 compared to a 1% improvement in
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Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV Roy Cardiff runs a mail-order business that tracks sales to each customer. He recently decided to cut costs by curtailing catalogs to those customers who are least likely to buy from him in the future. His customers break down into three categories: those who made several small purchases throughout the past year; those who made a single purchase but for a much larger amount‚ and those who have had a long but sporadic relationship
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SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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exciting discoveries to do with the universe. Discoveries in fields such as quantum physics‚ particle theory‚ cosmology‚ quantum mechanics and general relativity allow us to better our knowledge about the phenomena which has been observed for centuries and has pondered the minds of physicists such as Einstein‚ Feynman and Higgs. These physicists‚ and many since have been asking questions such as: • How did the universe come to be? • How will the universe change in the future? • What causes the observed
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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Luck Determines How You Think and Play Julie Camacho EN 111‚ Section 15 Professor Sarmiento February 12‚ 2015 Luck Determines How You Think and Play Golf seems like a pretty easy sport for it does not require any intense exercise of such. What most people do not know is that golf deals with concentrating and managing anxiety. A person playing golf may build anxiety from the fear of making a wrong move as the audience gazes at him or her. The golfer may react a little differently if he or she were
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