does human psychology affect consumer decision-making and how can marketers use that to their advantage? An extended essay submitted in partial fulfillment of the requirements for IB Table of Contents Abstract 1 Essay 2-13 Works Cited 14-16 Abstract The psychology of marketing is one of the most popularly researched studies today. It’s advantageous for marketers and advertisers to understand
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and beauty product. “The chain’s youth-oriented PINK brand targets teens and younger women with less-racy bras and panties. The youth-oriented PINK brand (launched 2004) has established itself as a successful feeder brand for Victoria’s Secret. Its aim is to capture teen and college-age female customers in the hope that when they mature they’ll move on to the sexier styles offered by its big sister brand.”2 ---- It’s reasonable to target at youth female. And we can justify our sample (college-age
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“What do destination marketers need to know about tourists/visitors in order to best market a tourism destination?” Tourism destinations face many challenges in a competitive marketplace. A tourism destination can be defined as a place which attracts visitors from a wide range of destinations globally to spend at least one overnight (Pike‚ 2004). With tourism destinations a highly perishable commodity marketing strategies have changed to become less mass market and more consumer orientated. As identified
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Basic Quantitative Analysis for Marketing Break-even Analysis Fixed Cost – costs that remain constant over a range of activity irrespective of the quantity produced • ex: rent‚ insurance‚ depreciation‚ office overheads Variable Cost – costs that vary directly with the quantity produced • ex: direct labor‚ direct materials‚ sales commissions Break-Even Point – the point of production at which Total Revenue = Total Cost Total Revenues = P X Q Total Cost = TFC + TVC Total Variable Cost
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notes A)Marketing Mix variables (The 4 P ’s of Marketing) The major marketing management decisions can be classified in one of the following four categories: * Product * Price * Place (distribution) * Promotion These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix
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Nostalgia Marketing The main purpose of this paper is to examine the existing literature and research that has been developed regarding the use of nostalgia as a marketing strategy both in its use in advertisement as well as in products that try to generate a nostalgic response in the customer. The main definitions and causes of nostalgia will be examined and the applications that nostalgia can have to modern marketers. The use of nostalgic motives has been increasing since the early nineties
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consideration. Foreign markets makes a company face several risks. For this reason‚ they require that a company is ready to face some of the challenges it may find in the new market (T. Martin 2). Companies also are obliged to do comprehensive research on the foreign market they want to venture. This will help them have a clear image and the necessary precautions before entering such a market. Such factors may include cultural risks‚ economic risks‚ political risks‚ market availability risks and the
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Lecture 1 Marketing: the art and science of finding‚ retaining and growing profitable customers Task to provide real customer value to targeted customers‚ motivate purchase and fulfil consumers needs. P’s: product‚ price‚ place‚ promotion‚ people. Process‚ physical evidence 4 characteristics of services: Intangibility: services can not be seen‚ tasted‚ heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability:
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Tema 1Definition of marketing In classical terms marketing is defined as the performance of nusiness activities that direct the flow of goods and services from producer to consumer and users. The classical definition of marketing is oriented to physical movement of goods and services‚that’s why it has several weaknesses. Disadvantages: 1.the role of physical distribution and market channel is overvalued 2.Government and non-profit organizations are not included in this definition. 3.strong
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Deniaro Brown 000-06-5073 When developing financial services marketing strategies‚ it is essential to appreciate some of the limitations cited in this chapter. However‚ it is equally imporant to appreciate the ethical dilemmas that these limitations present to the financial services marketer. The abuse of the consumers’ inability to process the necessary information when evaluating a financial service is not only unethical‚ but in certain cases‚ it may violate regulations and result in legal repercussions
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