Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants. The aim is to discuss McDonald ’s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix‚ place (distribution) determines where the product will be sold and how it will get there. In fact‚ as noted on www.mcdonalds.com‚ McDonald ’s is the leading
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Distribution Channels of Philips Domestic Appliances and Personal Care Products in Chinese Economic Transition -- A Case Study Don Y. Leea ‚ Gangling Chaob and Weiling Yec aHong Kong Polytechnic University‚ Hong Kong b‚cShanghai University of Finance and Economic‚ China Address for Correspondence: Don Y. Lee PhD Associate Professor of Marketing Department of Business Studie Hong Kong Polytechnic University Hung Hom‚ Kowloon Hong Kong Special Administrative Region China Telephone: 852-2766-7119 Facsimile:
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-6119.htm Online distribution strategies and competition: are the global hotel companies getting it right? Gabriel Gazzoli ´ Institut Hotelier Cesar Ritz‚ Le Bouveret‚ Switzerland Online distribution strategies 375 Received 25 May 2007 Revised 3 July 2007 Accepted 18 October 2007 Woo Gon Kim International Center for Hospitality Research‚ Florida State University‚ Tallahassee‚ Florida‚ USA
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Just-In-Time Distribution and Barilla SpA Anybody who knows something about business had heard the term Just-in-time (JIT) inventory. It involves producing only what is need‚ when it is needed. The principle of Just in time is to eliminate sources of manufacturing waste by getting the right quantity of raw materials and producing the right quantity of products in the right place at the right time.(1) In this way‚ manufactures receive parts and materials "just in time" to meet the day’s manufacturing
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CHAPTER 1: THE THEORETICAL FRAMEWORK OF DISTRIBUTION SYSTEM AND DISTRIBUTION CHANNEL MANAGEMENT 1.1 Overview about distribution and distribution channel 1.2.1 Concept‚ roles and purpose of distribution 1.2.2.1 Distribution Distribution is the process of making a product or service available in the right quantities and locations when customers want them‚ using direct means‚ or using indirect means with intermediaries. (Willam D. Perreault) It’s a movement of goods and
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The distribution of the earth’s population across the globe is uneven. The earth contains many different environments with only few parts suitable for human habitation. Around 70% of the earth’s surface is covered in water‚ leaving only 30% as land; however within this portion exist many physical features that restrict human habitation. Only around 11% of the earth’s surface poses no serious threat to human settlement and 80% of the world’s 6.7 billion people live on 10% of the earth’s surface
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------------------------------------------------- Tourism and Travel Distribution: the Travel Agent’s Perspective By Dr Marion Bennett and Dr Dimitrios Buhalis‚ Centre for eTourism Research (CeTR)‚ School of Management‚ University of Surrey‚ Guildford Jan 2003 Summary The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents‚ in particular‚ the Internet is changing the industry structure and consumer behaviour
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The Production Process Pre-Production Pre-production is a fairly loose term which refers to the tasks undertaken before production begins. Exactly what is included in this stage depends on the medium and situation. For a small video company‚ pre-production may refer to everything that happens before shooting begins‚ for example‚ meeting with the client‚ research‚ storyboarding‚ location planning‚ etc. For feature films‚ pre-production is more specific and only begins when other milestones have
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Identify the economic goal with which the article deals‚ and discuss your opinion on the policy. Explain the economic reasoning involved in your decision. http://o.canada.com/2012/10/10/1011-equalization/#.UT0EUYVKJX8 Equal Distribution of Income The fair distribution of income may be the most value-laden of all economic goals; it is certainly the most controversial. When it comes to dividing the total national output‚ there can be many interpretations of what makes for a fair division of wealth
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The Distribution of Alu Genotypes in a Group of Level 4 Students The Distribution of Alu Genotypes Introduction DNA is mostly found in the nucleus of nearly every cell in the human body‚ it contains the biological instructions that make us unique. Located on the genome at different locations are short‚ identifiable sequences known as Alu insertion polymorphisms. The application of Alu elements has recently become used in forensic identification and paternity testing. Alu elements are found
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