economies in the past five years and you get what is now well recognized as the CHINDIA effect. But what if the two countries are pitted against each other rather than in collaboration? Which of these then emerges as a more favorable investment destination and why? On one hand there is People’s Republic of China‚ a totalitarian state‚ with Mr Hu Jintao as President and the Communist Party of China (CCP) dominating the government. On the other‚ there is India‚ a democracy‚ historically under the
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Vietnam is an actual potential market. As a business in Vietnam market‚ it is important for TCRS to have a marketing mind-set. Thus‚ this report aims at recommending an overall marketing approach for this company in a sensitive market – Vietnam. REPORT I. The various elements of marketing process needed to be considered by The Chicken Rice Shop (TCRS) to penetrate into Viet Nam Marketing concept is the philosophy that companies should analyse what their customers need and want and then make
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the transportation business. Alma-Lee has a degree in Business Administration with a strong background in accounting. Also forming a part of the management team is Mr. Brian Gordon who possesses a Bachelors’ Degree in Information Technology and Marketing‚ in addition to twelve years of service in the hospitality industry as marketer‚ trainer and guest relations coordinator. Having spent years in two industries which
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Nepal. This Project will surely prove to be beneficial for us to have wide horizon in not only the management study but also in the most important sector i.e. Tourism Sector of Nepal. As Nepal is the one of the attractive and tourist destination place and growing in number of tourist inflow in the country. It is providing the market and increasing the opportunities to hotel industry and helping to create the employment. So‚ Tourism sector is becoming the most attractive and potential job seeking field
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CERTIFICATE This is to certify that the project reported here has been carried out independently by Mr.Ritesh J.Parmar under the guidance of Mrs. Nisha Kurup as a project in certification course of Program in Business Skills related to Retail‚ and is his original and bonafide work. Mr. Manish Amin Mrs.Nisha Kurup (Centre Head of the NIS ACADEMY) (PG PBS Trainer) V.V.Nagar
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Tourism Board (STB)‚ which was formally known as Singapore Tourist Promotion Board (STPB)‚ was formulated to increase Singapore’s attractiveness to tourists. It’s primary roles were to coordinate activities with tourist enterprises‚ enhance and develop the infrastructure and superstructure of tourist facilities and attractions‚ regulate policies and standards within the tourism industry‚ and continually market Singapore as a tourism destination. Over the years‚ STB has greatly expanded from a headcount
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Understanding tourist motivation concerning the term dark tourism with a focus on Alcatraz Table of Content 1. Introduction 3 2. Abstract 4 3. The definition & development of dark tourism 5 4. The different types of Dark Tourism 6 4.1. Holocaust Tourism 6 4.2. Battlefield tourism 6 4.3. Cemetery Tourism 7 4.4. Slavery-Heritage Tourism 7 4.5. Prison tourism 7 5. Motivation factors vary from person to person. 7 5.1. Belonging to a particular community and education 7 5.2. Concept of Schadenfreude
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
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