The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
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ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities
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If you have never taken a cruise before‚ here are tips that will make your trip more enjoyable‚ less frantic and organized. Lately‚ there are more requirements that cruise lines require like completing immigration information before the cruise. It is important that you have two ID forms. You must either have a travel passport or a birth certificate. You must also carry a photo ID like a driver’s license. Print these papers after you have made a final payment and take them with you when you check
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Chapter 9 SELLING CRUISES WHO BUYS CRUISES • • • Restless baby boomers. constitute the largest segment of cruisers (33%). They’re in their 40s and 50s‚ are thrifty‚ family oriented‚ and a little wary of new things. Because they’re still supporting children‚ they respond positively to the cost-saving of a cruise. Enthusiastic baby boomers are the second-largest caregory of current cruisers (20%). They’re a little younger than our previous category (they’re in their early 40s). Like older Baby
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Сontent Introduction………………………………………………………….……….3 Conclusion List of sources used A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional
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lifestyle and budget at an outstanding value. We also committed to create strong bond of relationship with our prestigious stakeholder group by prioritize their need.” The direction of Carnival Corporation to achieve its vision is to serve the cruise ship industry in global platform. The positioning of the vacation service is perceived as distinctive and exceptional. To become the global vacation leader is the priority for manager to direct their effort and making decision. The proposed vision
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MEMO TO: Jimmety Cricket‚ Chief‚ HLM Cruise Lines‚ FROM: Edmund Greene HLM Cruise Line‚ Environmental Research DATE: June 20‚ 2013 SUBJECT: Request to Conduct Research Introduction HLM Cruise Lines has been under intense media scrutiny as of late due to our unethical practice of releasing untreated wastewater into the oceans. As the world’s second largest cruise company‚ it should be our duty to protect the waters upon which we sail. Therefore‚ I would like to be released from my current
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tell you why this Cruise Line‚ Royal Caribbean‚ has caught my eye for the hospitality segment. I am going to list and explain some trends that are on this cruise that attract people to continue to return to cruises‚ and usually love them so much. Service on cruises are extremely important as well because of the large number of people in one place‚ for large periods of time. Cruises can affect many different industries in many different ways‚ between what the offer on the cruise and the different
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THE OVERVIEW 2011 CLIA Cruise Market Overview Statistical Cruise Industry Data Through 2010 TABLE OF CONTENTS PAGE EXECUTIVE SUMMARY A. 1 RECENT MARKET/GROWTH STATISTICS 1. OVERALL PASSENGER GROWTH -- NORTH AMERICAN CRUISE MARKET 2. GROWTH BY CRUISE LENGTH -- NORTH AMERICAN MARKET 3. AVERAGE LENGTH OF CRUISE 2 4 5 B. CRUISE MARKET POTENTIAL 6 C. SOURCE OF BUSINESS/PASSENGERS – CLIA MEMBER LINES 1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2010) 6 2. REGIONAL
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Corporate I&CT 0 Company Overview Costa Cruises is Italy’s largest tourism group and Europe’s no. 1 cruise company. More than 60 years of history (1948). 14 ships carrying about 40‚000 Total Guests: the largest fleet in Europe. A new 132‚500-ton ship‚ the largest Italian passenger ship‚ will delivered in October 2014. Costa fleet will reach 15 ships and a capacity of about 45‚000 Total Guests. Two additional brands in the Costa Crociere group: Aida Cruises (market leader in German) and Iberocruceros
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