the company’s business strategy. - SWOT Analysis – A detailed analysis of the company’s strengths‚ weakness‚ opportunities and threats. - Company history – Progression of key events associated with the company. - Major products and services – A list of major products‚ services and brands of the company. - Key competitors – A list of key competitors to the company. - Key employees – A list of the key executives of the company.
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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Verifier Name M. Azam Mephisto Products Ltd Mephisto ltd raised from form the idea of an engineer James Watkinson which married the daughter of the owner of a detergent manufacturer‚ where also realised hi can improve the work in the chemical industries and make it more qualitative and much safer. He started first to manufacture safety devices for his father-in-low and then grow wider because he believed in his product and he introduce it on the market focusing on chemical
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SPC Products Company Brief Summary of SPC Company Son pan products company (SPC) is a leading Japanese company specialising in providing automating solutions for financial‚ insurance and manufacturing solutions. SPC also produces PC’s‚ mid range computers and peripherals for the Japanese Market. SPC is well known in the Japanese Market as a software producer of very high quality. Due to Son pan’s large range of hardware‚ software and networking solutions‚ it is also one of the largest systems
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Hosiden Products Hosiden manufactures a variety of electronic and electromechanical components. The company serves manufacturers in the following industries: * mobile phone * audio & visual (AV) * PC & PC peripherals * photovoltaic (PV) generation system * car electronics Hosiden’s products are categorized as either: * connectors * plugs and jacks * switches * acoustic components * DC solenoids * LCDs Hosiden’s highest volume products are:
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The Product Life Cycle of Black Barrel Cheese Definition of Product Life Cycle The period of time over which one item is developed‚ brought to market and eventually from the market. First‚ the idea for the product undergoes for research and development. If the idea is determined to be feasible and potentially possible the product will be produced and marketed and rolled out. Assuming the product becomes successful; its production will grow until the product becomes widely available. Eventually‚
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The product-process matrix‚ developed by Hayes and Wheelwright in 1979 was designed to show the trade-offs in operations and marketing by linking product plans and process choices. The model is based on traditional trade-offs evident in a single manufacturing facility environment. The product-process matrix has been empirically tested‚ but improvements in operations flexibility by applying advanced technologies have caused many to question the model’s continued validity. In recent years‚ the environment
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describe the promotional mix used by two organisations which are Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s products a day around the world
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders
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1. INTRODUCTION In the 21st century design has become an individual language‚ which allows to make a choice in the world of unlimited opportunities as a universal device. People are trying to learn this language for a better interaction with products because design is everywhere. Modern society is always challenged by the choice of everyday objects. People are obsessed with innovations and trends. They demand more and more from designers. Human desire wants to avoid life monotony therefore designers
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