Take your corporate brand or brand of any product/ service that your organization offers. What is the promise of the above brand? Also identify the brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States
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Discuss the advantages and disadvantages of First Past the Post voting System First Past the Post is the voting system used in General elections in the UK. It has many advantages‚ like the fact that it provides a clear view of the parties that can be voted for‚ such as Liberal Democrats‚ Labour‚ and Conservative‚ among others. It usually allows Single party governments‚ and rarely ends up in hung‚ or coalition governments‚ such as the likes that we are in at the moment. It also prevents extremist
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KEL612 Revised March 21‚ 2012 MEGHAN BUSSE AND JEROEN SWINKELS Enterprise Rent-A-Car History The American car rental industry was born on August 20‚ 1916‚ when Josiah Ellis “Joe” Saunders‚ an entrepreneur living in Omaha‚ Nebraska‚ ran a seven-line classified ad offering “Automobiles for Hire.” Saunders’s fleet consisted of one vehicle—a Model T Ford—that he rented for ten cents per mile. The industry Saunders created grew dramatically with the advent of commercial air travel after
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Owner’s Equity as a Source of Capital Sources of capital come in two forms: debt and equity. Obtaining permanent capital through equity is the capital supplied by the entity’s owners. It is the owner’s share in the financing of all the assets. Richard Scott‚ United States accounting professor wrote‚ “one of the most deep-seated‚ and incontrovertible concepts embraced by accounting theory today is that of owner’s equity.” Through analysis of the case‚ we found this to be true. There are different
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Taking out this loan will have more people accountable for the company’s wealth. The only thing positive about doing this is that Merit is probably guaranteed to receive the money that they are asking. The biggest drawback is creating debt with multiple debtors. Public corporations are capable of raising capital from an IPO‚ as employees or individuals buy shares in the company‚ since public corporations are publicly listed on a stock exchange. This is the most significant advantage of a public
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apartments that could be used to secure financing for the renovation of their current home—either through individual loans for their own apartment or jointly with other members of the owners’ association for common area repairs or upgrading. Individual owners could also use their equity for the purchase of a larger or more desirable apartment or single-family home. Therefore‚ mortgage loans secured by condominiums should in principle be an important segment of mortgage lenders’ portfolios‚ and contribute
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Owners ’ Equity Paper Owners’ equity is simply defined as capital that is employed in a company‚ which is computed by subtracting the book value of its liabilities from the book value of its assets. In this paper we will touch on three areas of importance in dealing with owners’ equity. First we will talk about why it is important to keep paid in capital separate from earned capital. Next we will look from an investor’s point of view and debate on the question of‚ is paid in capital more important
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Discuss how a) expectancy theory and b) equity theory can explain motivation at work. Motivation is the cognitive decision-making process through which goal-directed behavior is initiated‚ energized‚ directed‚ and maintained (Buchanan & Huczynski‚ 2010‚ p. 267) There are two types of theories that attempt to explain motivation at work – process theories and content theories. Content theories of motivation focus on goals that motivate employees while process theories focus on how employees
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HP and the enterprise cloud HP sees an opportunity to couple HP’s pure-play IaaS cloud with private HP clouds that will "integrate very naturally" with each other. In that hybrid approach‚ HP relies on OpenStack‚ the open source cloud operating system‚ to provide the underpinning for HP’s public and private cloud offerings. Q: What sort of developers do you feel will be inclined to adopt HP’s cloud offerings? HP: We’re going after the enterprise developer‚ where there are a bunch of expectations
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org/wiki/Enterprise_resource_planning Introduction to ERP systems. The enterprise resource planning (ERP) system is integrated set of programs that provides support for core organizational activities such as manufacturing and logistics‚ finance and accounting‚ sales and marketing‚ e-commerce‚ payroll and human resources. An ERP system helps the different parts of the organization share data and knowledge‚ reduce cost‚ and improved management of business processes. ERP (Enterprise Resource Planning) is principally an integration
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