FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do‚ many marketers turn to the behavioral sciences for help. Similarly‚ there are numerous theories‚ models and concepts making up the the field. These variables
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SOCIAL FACTORS – BUSINESS ENVIRONMENT Introduction: The main factor that affects most business is the degree of competition – how fiercely other businesses compete with the products that another business makes. The other factors that can affect the business are: Social – how consumers‚ households and communities behave and their beliefs. Legal – the way in which legislation in society affects the business. Economic – how the economy affects a business in terms of taxation‚ government spending
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The culture of an organisation can be seen as a set of core characteristics that are collectively valued by all members of that organisation; and‚ corporate culture is believed to be a key element in the success of any organisation (Visagie et al. 2002). Schein (2004) emphasises that organisational cultures provide group members with a way of giving meaning to their daily lives‚ setting guidelines and rules for how to behave and most important‚ reducing and containing the anxiety of dealing with
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research proposal for an applied marketing research problem for a specific company or organization that I had employed before. In this assignment‚ I had chosen ABC insurance company which I worked there as a part time insurance agency. The purpose of this research is to study on extrinsic motivation factor that influences sales performances of ABC Insurance Agent. Table of content 1.0 Introduction (p.5) 2.1 Topic (p.6) 2.2 Background to problem (p.6) 2.3 Marketing
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information technology‚ cross border marketing has never been a distant dream. However‚ it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country. At its basic understanding‚ international marketing engages the firm in making one or more marketing mix decisions across national boundaries. At its complex level‚ it involves the firm in establishing manufacturing
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Table of contents 1. Introduction Page 2 2. Cultural factor Page 2 3. Social factor Page 2 4. Personal factor Page 3 5. Conclusion Page 3 6. Bibliography Page 4 1. Discuss and explain the key factors influencing consumer behaviour. Why must organisations understand consumer behaviour in order to optimise sales? "Marketing is the activity‚ set of institutions and processes for creating communicating‚ delivering‚ and
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Proprietor. Preferred Occupation ABSTRACT Student learning is influenced by many factors which educational research is tasked to determine and feed into the teaching-learning process to enhance its effectiveness. Several studies with different populations have determined that that to which a learner attributes his or her performance significantly influences such performance. To determine some of the factors that significantly impact upon students’ causal attribution of their performance on
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“School and Home Factors Influence the Education of Children” In Malaysia‚ a formal children education begin at the age of 7‚ the informal education normally start as early as 3 years-old provided by their parents‚ nursery centre or kindergartens. Parents have choice whether to send their children to government school or private school. For the government school‚ children will receive free education supports from the government for at least 12 years starting from 6 years of primary school and 6
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Family Factors That Influence Students’ Behavior in School The traditional family structure has changed over the years because of divorce‚ single parent homes‚ two-career families and financial hardship. In an unstable environment‚ a child may act out causing disruptive behavior in school. School personnel deal with each student on an individual basis to figure out what factors are influencing their disruptive behavior. It is worthy to note‚ family factors attribute to a broad spectrum of negative
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Describe the factors that influence the effectiveness of interpersonal communication Interpersonal communication This process of sharing ideas and feelings between individuals. This can be improved through appropriate knowledge practices‚ feedback and reflection. Cultural influence Culture is referred to as customs‚ language‚ arts of a particular region. It includes learned values‚ beliefs and behaviors common to a group of individuals. Culture can be strong barrier to interpersonal communication
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