MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
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actively explore the nature of a product further‚ lets consider it as three different products - the CORE product‚ the ACTUAL product‚ and finally the AUGMENTED product. These are known as the ’Three Levels of a Product.’ So what is the difference between the three products‚ or more precisely ’levels?’ The CORE product is NOT the tangible‚ physical product. You can’t touch it. That’s because the core product is the BENEFIT of the product that makes it valuable to you. So with the car example‚ the
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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MKTG101 Marketing Professor CHUNG Seh-Woong Case Write-up Mountain Man Brewing Company: Bringing the Brand to Light Done By: Dickson LAI Jia Hao LIM Yi Jun Greena NG Xin Yi Selena SHEN Liqing HAN Chuin Chi Zac Douglas XU Peiwen G7 20 February 2013 Table of Contents 1. Introduction Due to a shift in psychographics and demographics‚ Mountain Man Brewing Company (MMBC) is currently facing declining sales of its flagship product - Mountain Man Lager‚ a premium beer
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Question One: Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. It is crucial to be aware that customer expectations and needs will change from time to time and will be affected by market trends‚ fashions and changes in external environments. This means the business plans need to be adapted to changing needs of customers and is important that organisations communicate with its customers
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Customer Service Assignment Nicole Bates FETAC LEVEL 5 Customer Service Collection of Work Consumer Legislation Assignment (20%) Brief: 1. Identify the key elements of consumer legislation associated with your industry. 2. Identify the functions of associated regulatory organisations. 3. Explain the applicable standard/rating systems. I declare that this work is my own. Signed ______________________________________ PPSN:_______________________________________
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1. How else can Nordstrom continues to provide exceptional customer service and increase brand loyalty? Many retail stores strive to deliver great customer services to its consumer. No other store has been known recognized for it’s above and beyond services like Nordstrom. Nordstrom is the epitome of what customer services should be and has been for many years. Their customer services acknowledgements and supreme employee benefit incentives has landed them on the Fortune Magazine list of 100
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and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered approach is expressed by the company’s motto: “We are ladies and gentlemen serving ladies
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In economics‚ an inferior good is a good that decreases in demand when consumer income rises‚ unlike normal goods‚ for which the opposite is observed. Normal goods are those for which consumers ’ demand increases when their income increases. This would be the opposite of a superior good‚ one that is often associated with wealth and the wealthy‚ whereas an inferior good is often associated with lower socio-economic groups. In economics and consumer theory‚ a Giffen good is one which people paradoxically
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well‚ ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore‚ it is very important to understand who our customers are‚ their expectations of the service they experience and how that effects future choices and decisions that they might make. Companies
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