MGMT 680 Yum! Brands VREAL Paper Team Yum Yum 4/2/2010 Table of Contents Introduction Yum! Brands (Yum) operates‚ franchises‚ and licenses the Kentucky Fried Chicken (KFC)‚ Pizza Hut‚ Taco Bell‚ Long John Silver ’s (LJS) and All America Food (A&W) fast food restaurant brands (Datamonitor‚ 2009). Tricon Global Restaurants was created as a spin-off of PepsiCo’s restaurant division‚ which consisted of Taco Bell‚ KFC and Pizza Hut‚ in 1997 (Restaurants‚ 2009‚ p. 11). Tricon later
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A Financial Analysis of Yum! Brands‚ Inc Restaurants are‚ and will continue to be‚ an extremely profitable business. As a result‚ shareholders who have interest in brands such as McDonalds and Starbucks need not to worry about negative implications for the food giants compared to more risky industries. One company in particular‚ Yum! Brands (YUM)‚ is another brand investors should become familiar with. Consumers may recognize the more specific stores the company owns such as Taco Bell and Pizza
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Yum! Brands Set To Dominate the Global Fast Food Market Over the last few years‚ Yum! Brands has opened up an average of 4 new brand stores per day around the globe. “The largest share of this growth is coming from its expansion in mainland China” (Burchett). According to Burchett‚ in 2010 alone‚ only counting the franchise Kentucky Fried Chicken stores of the Yum! brand empire‚ the number of stores open for business increased by 13% to 3‚000 restaurants. When compared to global giant McDonald’s
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Teboho (Goodman) Moloi (2974296) Paul Muller (3522241) Robin Parenzee (3522217) Tiger Brands Mission Statement (www.tigerbrands.co.za): 1. Our Vision To be the world’s most admired branded consumer packages goods company in emerging markets. Our Mission To be a high performing‚ fast-moving consumer goods company with leading brands‚ operating across the globe in several selected emerging territories. Tiger Brands Limited (www.whoswho.co.za): 2. Provides investors with an opportunity to participate
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Strategic Management: YUM! Brands/KFC Changes in KFC Global Positioning Over Past 5 Years: 2008: 2012: Countries to which KFC has expanded from 2008-2012: Turkey‚ Costa Rica‚ Guatemala‚ Kenya‚ Croatia‚ Nigeria‚ and Iraq. Source: “KFC.” Wikipedia: NP. <http://en.wikipedia.org/wiki/Kfc> (Accessed 12 April 2012) For a number of years‚ KFC has based its brand strategy on the functional
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are customers‚ on the top is substitute products and finally on the bottom is entry barriers. I will begin from the middle and discuss competition: First movers have gained significantly in the competition segment and it mainly is because of brand recognition and loyalty. There are so many fast food chains‚ often located in the same plaza so competition is very fierce. To this end‚ fast food chains are constantly offering promotions‚
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Tony Khoo Abstract "Identifying Best Practices in Information Technology Project Management" This paper documents Project Management Best Practices specific to the Information Technology sector. The paper is the culmination of research efforts [between January & April 2003] performed by diverse industry practitioners as part of their individual academic pursuits in Project Management‚ Business Administration‚ and Continuing Education Graduate Programs at the University of Calgary. The research team
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8) International business is business whose activity are carried out across national borders. In terms of Yum! Ease of doing business internationally‚ three different frameworks will be use which is PESTEL framework‚ to analyse Yum! Brands market decision in terms of environment; Porters Five force to help portray the Uniqueness of the market and Porters Diamond to demonstrate Yum! Brand mode of entry. The environment is what gives organization their means of survival‚ it create opportunity and
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1. Introduction In the module strategic hospitality management an analysis of the company YUM! Brands‚ Inc. will be made. The second week of the module especially focuses on the internal analysis of YUM!. In order to understand the internal analysis process‚ books are red on the topic. This will be done in order to define the strengths and weaknesses‚ resources‚ capabilities and the development of competitive and strategic advantages. The lectures and workshops provided important information and
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Cocacola Company Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving
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