Module - 1 Meaning: According to Philip kotler Service:-“any act or performance that one party offers to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to the physical product.” According to leonard l.berry “Goods can be defined as objects‚ devices or things‚ whereas services can be defined as deeds‚ efforts or performances.” Characteristics of services: Intangibility: • Cannot be seen like the physical products
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Analysis of TV Manufacturing Industry By: Manglesh R. Yadav Table Of Contents: 1. History Of TV in India 3 2. Samsung Electronics 3 3. LG Electronics 8 4. SONY 11 5. Videocon 13 6. My View 15 7. References 17 Television Manufacturers and their growth History Of TV in India: Television has been in India for over 40 years now. During the first few years the growth of television was very
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Marketing and Manufacturing: The Coexistence Introduction: Marketing and Manufacturing are the two extremes for any production company who aims at market capture. The dedicated marketing team‚ with the job of enhanced sales and better hold on the market works day in and day out for the organization whereas the product they aim to market is a result of the hard work‚ precision and determination of a number of employees working in unison to build a market ready product. Often this has been observed
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1. Discuss the importance of manufacturing industry in Malaysia. Manufacturing is the use of machines‚ tools and labor to produce goods for sale. The term may refer to a range of human activity from handicraft to high tech‚ but is most commonly applied to industrial production‚ in which raw materials are transformed into finished goods on a large scale. Such finished goods may be used for manufacturing other‚ more complex products‚ such as household appliances‚ automobiles or sold town whole sellers
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Remote/macro-environment Analysis: Socio-cultural‚ Technological‚ Economy‚ Environmental/Ecological‚ Political‚ Legal (STEEPDG) The US automobile manufacturing industry includes about 200 companies with combined annual revenue of about $250 billion. Major companies are GM‚ Ford‚ and Chrysler (which is controlled by Italy ’s Fiat). The industry is highly concentrated: the top three companies account for more than 90 percent of revenue. Selling the Vision Most US auto manufacturers have experienced
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OPERATION MANAGEMENT Operation management is concerned with the bunch of activities that design and produces goods or services by the input-transformation-output process. (Slack 2001) Operation management can also be defined as the process of transforming different resources or inputs (labour‚ capital‚ machinery‚ land and buildings‚ materials and information) that are used in the operational activities of an organisation to the output (value added product and services)for the customers in a controlled
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Introduction In the face of slowing industry growth and new competition‚ today’s retail banks are under tremendous pressure to grow organically. With formidable competition from both traditional brick and mortar operations and emerging Internet banks‚ a large number of banks are having trouble meeting performance expectations because they are unable to differentiate their business‚ reach customers likely to respond to new sales opportunities or make the most of their valued staff.
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The funeral services industry is one industry that is seemingly recession proof. In the near future‚ no one is going to stop dying. It is a natural part of the life cycle‚ and when you or a loved one does expire‚ there will always be funeral directors reaching out a hand to help you and your family through one of the most difficult times an individual or family will have to face. Though under one broad term‚ funeral services actually include many sub categories‚ as well as many ways the practice
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becoming a service based economy with increased reliance on the service sector to sustain economic growth across the next 5-10 years". Discuss this assertion including a review of the contribution that the service sector has made to the Australia economy across the past 10 years‚ and present your view on the contribution it will make across the next 5-10 years‚ with rationale. Introduction Life without services is unimaginable. Today everything we need or do is a service. Service is usually defined
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Manufacturing Industry in Bangladesh and Malaysia Bangladesh economy achieved an economic growth of 5.8% during 2000-2009. The economy is rapidly growing. The per capita income in 2010 was around $1‚700. Garment industry dominates Bangladesh‚ which grew at double-digit rates through most of the 1990s. About 1.5 million people‚ mostly women‚ were employed in the garments sector by late 1990s. Bangladesh’s export was dominated by garments. It represented around 52% of Bangladesh’s total exports worth
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