The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Chapter 4 The External Environment The Environmental Domain Organization Environment is composed of all elements that exist outside the boundary of the organization that have the potential to affect all or part of the organization. Its domain is the chosen field of action. The environment comprises several sectors or subdivisions of the environment that contain similar elements (ie. industry‚ raw materials‚ human resources‚ market‚ technology‚ financial resources‚ economic conditions‚ government
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Ways to Protect the Environment One of the biggest problems in our environment today is pollution. It is very important for us to protect the environment. A healthy environment also makes a healthy lifestyle for humans. There are three easy ways to protect the environment: conserving water‚ recycling‚ and saving energy. Making small changes in what we do every day can help protect the environment. Water is an important source that humans and other living things can not live without. Because some
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different purpose: to write essays on the environment to win P100‚000 pesos and P50‚000 for their schools. Last March‚ 50 junior and senior high school students participated in the first ever Thunderbird Resorts Efforts on Environment Sustainability (TREES) on-the-spot essay writing contest. The contest was held simultaneously in Thunderbird Resorts in Binangonan‚ Rizal‚ and in Poro Point‚ La Union. After listening to lectures given by environment experts from Haribon Foundation‚ Earth Day
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organize your journal of energy consumption for one day. Use the following key to identify the source of the fuel being used as either fossil (@)‚ nuclear (!) or alternative (*). An example is shown for the 6-7AM time slot below. Please delete this entry before you complete your own journal. After you have completed the journal‚ enter totals for the day in the table on the second page. You may download this file and open it in Microsoft Word to add your entries‚ or you may create your own table
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Department of Environment and Natural Resources (DENR)‚ ‘the Philippines is one of the few countries in the world that is both a mega-diversity country and a biodiversity hotspot. It has fragile tropical ecosystems and is an outstanding biodiversity hotspot. The DENR has described the Philippines as the ‘hottest of hotspots’ in the world in terms of threats to its ‘mega diverse’ biodiversity. It highlighted the ‘urgent need to properly manage natural resources and protect the environment’. In a once
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CHAPTER 3 The Competitive Environment Learning Objectives Upon completing this chapter‚ you should be able to: Identify the structural characteristics of the environment faced by the firm and how these drivers influence both competition and value creation Choose the appropriate level of specificity in environmental analysis‚ depending on the locus of the decision-making group Predict how changes occurring in the environment might influence future competition and value creation Incorporate understanding
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Running Head: BROAD ENVIRONMENT Knowing the Unknown about the Broad Environment University of Tampa MGT 431 Practical Strategic Assessment Dr. George Bud Wynn June 09‚ 2009 Abstract In “Foundations in Strategic Management”‚ pages 21 to 27‚ author Harrison discusses the influence that the external environment has on a particular company’s operations and how its managers can adapt to environmental uncertainties to sustain their competitive advantages. Harrison also points out why it is
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ACCOUNTING ENVIRONMENT Learning Outcomes At the end of this chapter the students should be able to: Explain the meaning and purpose of accounting Describe the role of accounting as a information system Describe why accounting is considered as the language of business Assess the impact of external environmental factors on accounting Introduction Accounting has evolved and emerged as most other fields of human activity in response to the social and economic needs of society
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Describe a day when bad weather in your area caused a change of plans. It was Sunday‚ 14th May‚ that started like any other Sunday morning. The only difference was that it was the morning of our parents’ wedding anniversary. As usual‚ it was meant to be a small celebration between family‚ relatives and close friends. We planned to have an outdoor garden party to suit our budget. The freshly mowed lawn variegated with rows of bright green and red leafy plants was the venue for the celebration.
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