Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. exceed b. meet c. capture d. compete with e. comprehend Answer: b Page: 372 Level of difficulty: Easy 2. The customer will judge the offering by three basis elements: ________‚ services mix and quality‚ and price. a. performance b. salespeople
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called expected product. In the other words‚ when setting an augmented product‚ you want to distinguish your company from the others. But ugly truth is that It’s too easy for competitors to follow. That situation requires some new ways to satisfy customers‚ we call it potential product. Product classification Products have traditional been classified on the basis of characteristics: durability‚ tangibility‚ and use. Each type has an appropriate strategy: Durability and tangibility: products can be
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SETTING UP OF A POLYCLINIC IN AN URBAN SLUM A Project Report Submitted by DR. RACHANA C. INGLE In partial fulfillment for the award of POST GRADUATE DIPLOMA IN HOSPITAL ADMINISTRATION AND HEALTH CARE MANAGEMENT At GARWARE INSTITUTE OF CARRER EDUCATION AND DEVELOPMENT MUMBAI UNIVERSITY MAY‚ 2013 DECLARATION I hereby declare that the project entitled “SETTING UP OF A POLYCLINIC IN AN URBAN SLUM” submitted for the Post Graduate Diploma in Hospital Administration and
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SETTING PRODUCT STRATEGY Under the guidance of Prof. B S Prakash PGPBA 2014-16 - By Team RANKS Radhika Odugoudar Anish Rawat Niharika Joshi Kiran Karpur Shreekarthik Shesha 1 B1412 B1401 B1411 B1405 B1415 Marketing Management Overview Product Definition Market Offering Elements 5 Product Levels Product Classification Product Differentiation DESIGN of Product Product & Brand Relationships Product Systems & Mixes Product Mix Length & Product Line
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TOPIC: What was the role of enslaved women on the British West Indian Sugar Plantation? RATIONALE In history women have been often perceived as useless and inadequate. This assessment is to highlight the role of enslaved women who resided and worked on the sugar plantations in the British West Indian islands before the abolition of slavery. In order to effectively understand the enslaved women’s role and situation‚ their social and economic states have to
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The Caribbean and its people lack definition but bear a common historic background. Quite often in geographical sense the Caribbean is defined as a group of islands in an archipelago stretching from the peninsular of Florida to the coast of South America. The geographical definition however is vain when the composition of the Caribbean is considered as it neglects the characteristics of the people and focuses on the makeup of countries. However‚ we are all aware the Caribbean is not just countries
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March 8th 2011 Topic Report 1: Experiential Branding Urban Outfitters Urban Outfitters‚ founded in 1970‚ occupies more than 130 stores throughout the United States‚ Canada‚ and Europe. They offer a "lifestyle-specific shopping experience for the educated‚ urban-minded individual" for consumers ranging in age from eighteen to thirty years old. Urban Outfitter’s main product categories include art‚ music‚ and fashion‚ each of which can be broken down in to further categories. Their fashion
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Assess the strategies used by enslaved persons to survive the system of slavery. Slavery in the 15th‚ 16th‚ 17th and 18th centuries was a system of chattel whereby Africans were sold‚ bought and owned‚ mostly by white planters in order to service their needs and demands. Such needs and demands took the form of field or domestic labour on the plantations. The life of an enslaved was not easy nor wanted by these unfortunate African people. They were forced to live in barracoons‚ a place that‚ according
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HOW DO THE CARIBBEAN PEOPLE RESPOND TO OPPRESSION? 2. OPPRESSION Oppression is the experience of repeated‚ widespread‚ systemic injustice. It need not be extreme and involve the legal system (as in slavery‚ apartheid‚ or the lack of right to vote) nor violent (as in tyrannical societies). 3. What Really happened Between 1662 and 1807‚ Britain shipped 3.1 million Africans across the Atlantic ocean in the transatlantic slave trade. Africans were forcibly brought to British owned colonies in the Caribbean
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"Strategies for survival in fast-changing industries"‚ by C.M. Christensen et al‚ Management Science 44 (12)‚ December 1998‚ pages S207-220 In a fast-changing industry‚ knowledge of certain type of technologies become obsolete much faster than the other industries‚ hence it is important to know the different technology strategies which will determine its posterior success. Christensen used the disk drive industry in his paper to illustrate his hypothesis that both the technological and market
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