discuss Harrah’s Marketing Information System (MIS) 1990s – Gambling legalized * led to intense rivalry between casino operators who started spending millions of dollars in opening new extravagant properties that featured shopping malls and hotels in order to attract customers. * Harrah’s realized that about 90 percent of its revenues came from its casino business and not from associated ventures. * Instead of opening lavish properties‚ Harrah’s initiated a customer relationship management
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COMPANY CASE #3 Harrah’s Entertainment: hitting the CRM jackpot BACKGROUND BACKGROUND The company was founded in 1937 with a bingo parlor in Reno‚ Nevada. Around 1946‚ the founder opened Harrah’s Club at its present location on North Virginia Street in downtown Reno. Since that moment on there were several purchases of clubs‚ until 1962 when Harrah’s constructs 400-room hotel tower in Reno‚ so development and expansion was not very fast before the 70’s. From
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1. What are the objectives of various Database Marketing Programs and are they working The objectives of the various Database marketing Programs is to collect information related to Customer such as betting patterns‚ to formulate strategies and predict customer worth to increase the effectiveness and efficiency of the company’s Marketing Dollars. Yes‚ The programs are effective as they increased the Net Income of the company from $99388 in 1997 to $208‚470 in 1999.With the help of their data
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Harrah’s Casino Case Analysis Marilyn Winn has been appointed HR director for Harrah’s Casinos. Under her leadership‚ Harrah’s casinos employees have become motivated about customer service and she had decreased the turnover rate. Winn’s central force behind motivating employees was the implementation of an incentive pay plan to reward employees for improvements in customer service. When first introduced‚ the incentive pay plan was a great success. However‚ as time passed‚ employees became
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Background Harrah’s Entertainment Inc.’s primary objective is to continue their growth in the gambling industry by differentiating themselves from competitors and focusing on a customer-oriented strategy. Harrah’s wants to determine how much of their recent growth can be attributed to their marketing efforts and how to continue growth in an industry of rising competition. Recommendation My recommendation for Harrah’s Entertainment Inc. begins by investing about $1M to expand Harrah’s Database Marketing
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Harrah’s Harrah’s Harrah’s is the famous casino resort in USA that founded by William Fisk Harrah‚ at Nevada‚ in 1939. Then in 1942‚ Harrah’s opened a casino with blackjack‚ a dice table and 20 slot machines. The company expanded by added more roulette to the card and dice table and began serving liquor in 1946. William Harrah saw an opportunity to expand the business so‚ he brought a dingy casino on the southern shore of Lake Tahoe in 1955.Later in 1959‚ he relocated the casino across the highway
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Assignment: Harrah’s Entertainment‚ Inc. 1. What are the objectives of the various Database marketing (DBM) programs and are they working? There are two main overall objectives of Harrah’s Database marketing (DBM) programs. First‚ Harrah’s strived to build‚ increase and retain customers’ loyalty to their brand‚ similar to the way people tend to be loyal to their mechanic or hair dresser. The strategy to achieve this goal was to ensure that they crafted and sustained a relationship with their
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Objectives: 1. Develop marketing-driven company A. Focus on target customers B. Increase brand loyalty 2. Solutions A. Total Gold Program 1997 - Change organizational structure a. Lines of communication between execs shortened b. Increased brand cohesion among all Harrah’s properties - Build Harrah’s brand a. Connect Harrah’s with feelings of anticipation and exuberance b. $15-20 million spent on advertising focused on good feelings associated with gambling at Harrah’s - Extraordinary
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Harrah’s Entertainment‚ Inc. 2010 Investor Presenta8on Forward Looking Statements Certain informa‚on in this presenta‚on may be considered forward-‐looking informa‚on within the meaning of the Private Securi‚es Li‚ga‚on Reform Act of 1995. This informa‚on is based on the Company’s current expecta‚ons and actual results
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Management Information Systems A Case Analysis Report on HARRAH’S ENTERTAINMENT INC. Submitted By Group 6 | Subgroup 2 17th March 2011 Harrah’s Entertainment Inc. 1) Discuss the factors that drove Harrah’s customer relationship strategy. Harrah’s had decided to make customer loyalty as their core competency since they believed they could become the industry leader based on this skill. The initial focus was to trace the customers who were showing little loyalty to Harrah’s and visiting
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