femininity are personality traits relevant to brands‚ their measurement and contribution to branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show that (1) spokespeople in advertising shape masculine
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Moral action - Doing something that is right in spite of opposition from others Adam Hochschild’s King of Leopold’s Ghost is the story of no other than European ruler King Leopold II of Belgium‚ and the Congo‚ in which he took ownership of. He later became in control of one of the largest colonies in Africa due to his manipulating ways and tricks. Moreover his Congo‚ mostly the white authorities‚ forced some villages in Africa into harsh labor‚ where they were punished for wrong behavior‚ and in
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Moral Development According to Life Span (2006)‚ moral development requires a complex interweaving of emotions‚ cognitions‚ and behaviors (Broderick & Blewitt‚ 2006‚ p. 221). There are two major theories of moral development: Piaget ’s and Kohlberg ’s. These two are similar in that they are both stage theories related to cognitive development‚ but Kohlberg sees moral development as a more complex and longer process than Piaget ’s theory. Piaget ’s two-stage model proposes a premoral period where
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Article Summary and Reflection Moral Dilemmas‚ Moral Strategies‚ and the Transformation of Gender Lessons from Two Generations of Work and Family Change Women seek personal development by caring for others and men care for others by sharing the rewards of independent achievement are the traditional social norm in the 20th century. In the 21st century‚ people started to question whether women and men should really be separated into two distinct‚ opposed and unchanging moral categories. Women and men now
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Geert Hofstede ’s Dimensions of Culture an d Edward T. Hall ’s Time Orientations Hofstede ’s "dimensions of culture" were derived mainly from his extensive organizational anthropology research in the late 1970s and early 1980s – the scores are general comparisons of values in the countries and regions he studied and can vary greatly within each country. Although Hofstede ’s work is somewhat dated and has rightly been criticized on a number of grounds the dimens ions are useful in unders tanding
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What is the central difference between metaphysics as Kant conceives it‚ and metaphysics as Aristotle conceives it? Argue in support of one or the other view. Metaphysics is usually taken to involve both questions of what is existence and what types of things exist; in order to answer either questions‚ one will find itself using and investigating the concepts of being. Aristotle proposed the first of these investigations which he called ‘first philosophy’‚ also known as ‘the science of being’ however
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Moral Dilemma Moral dilemma is defined as a conflict in which you have to choose between two or more actions and have moral reasons for choosing each action. In other words‚ it means that you have to choose between equally undesirable alternatives. It is also defined as a situation in which the person making the decision experiences a conflict between the moral rightness of a decision and the quality of the results it produces. As human beings‚ we are constantly in the middle
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that would agree with the idea of war having a different set of rules in the sense that war is more instinctive then that of a habit is Immanuel Kant. Kant holds the idea of the categorical imperative. Categorical is the Latin root to mean without exception and imperative means what must be done. This sums up the idea of one’s duty which Kant describes that duty is something one must do without exception. This idea of duty leans towards the idea of instinct because every person in the battle field
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Kant’s moral Theory and the problem of divorce by Adrian Navarro Kant’s moral theory says a lot about us people in general. That we should act as if our actions are a “universal law” Every action must have logic and reason‚ and must think about the greater picture‚ meaning you must take into consideration what would happen if everyone did the same thing you did. His strong viewpoints about doing what’s right and logical cause great stir in topics such as divorce. Kahn’s categorical imperative
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Luke’s Three Dimensions of Power "Power serves to create power. Powerlessness serves to re-enforce powerlessness"(Gaventa‚1980:256). Such is the essence of the on going relationship between the Powerful and the Powerless of the Appalachian Valley where acquiescence of the repressed has become not only common practice but a way of life and a means of survival. In his novel Power and Powerlessness‚ John Gaventa examines the oppressive and desperate situation of the Appalachian coal miners under
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