Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit marketers this means getting customers to buy an organization’s product and‚ in most cases‚ to remain a loyal long-term customer. For other marketers‚ such as not-for-profits‚ it means getting customers to increase donations
Premium Marketing Marketing management
of view of the different stakeholders and provide a clear link between these points of view and the aims of the two organisations. For each stakeholder you have identified‚ explain how much influence they have on the aims and objectives of the two organisations. Assignment Brief: Evaluate the influence different stakeholders exert in one organisation. M1 Customers are a key stakeholder in any company‚ but for Apple in particular they play a big role on the aims and objectives on the business
Premium Corporate governance Board of directors Management
Cisco’s objective? a. In this scenario‚ Cisco’s objective is expand it company headquarters into a massive industrial park on 400-acres of land just outside of San Jose‚ CA 2. Who are the relevant market and non-market stakeholders in this situation? a. Market Stake holders: Cisco employees‚ suppliers‚ customers‚ retailers‚ creditors‚ community b. Non Market stake holders: community‚ activist‚ general public‚ environmentalist 3. What are their interests? Please indicate if each stakeholder is in
Premium Stakeholder Neighbourhood Environmentalism
This is a report analysing a case study on Google Inc‚ it provides an overall analysis on Google’s business plan‚ how the company generates revenue and some of the major stakeholders in Google. It also highlights how some national governments expressed a great deal of concern on the power and capability Google has to influence their citizens through the information it can provide them and how several attempted to roll out their own government funded search engines to preserve its national identity
Premium Advertising Sovereign state Google
Stakeholders are a vital part of a public education campaign because they are directly involved in the issue‚ and could help find solutions to bridge the education/achievement gap in Washington DC. School officials‚ educators‚ students and parents are all stakeholders who have the responsibility of creating viable solutions to close the educational gap in Washington DC. Minority students are directly affected by the lack of programs offered to engage them and develop their education. There are many
Premium Washington Education High school
COMMERCE UNIT NAME: ORGANIZATION BEHAVIOR UNIT INSTRUCTOR: MR. GERVAS MWETA UNIT CODE: HBC 2209 ACADEMIC YEAR: 2012/13 PARTICIPANTS: MROKI‚ Evans ISHENGOMA‚ Fredrick KOMBA‚ Dominic LEONARD‚ Obed ALANDO‚ James YUSUPH‚ Iddy MREMA‚ Albert LEVELS OF STRATEGIES Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment‚ to meet the needs of markets
Premium Strategic management
ORGANIZATION GROUP FLOW In an organization‚ communication flows in 5 main directions- 1. Downward 2. Upward 3. Lateral 4. Diagonal 5. External 6. Laissez-faire 1. Downward Flow of Communication: Communication that flows from a higher level in an organization to a lower level is a downward communication. In other words‚ communication from superiors to subordinates in a chain of command is a downward communication. This communication flow is used by the managers to
Premium Leadership Management
Boy Meets World was one of my favorite childhood sitcom; it shows ethical decisions that needed to be made in the era. The sitcom has multiple angles and perspectives of different issues and life lessons. The main character Corey Matthews goes through life long journey with struggles and mishaps with family and friends. Boy Meets World shows how the “average” teenager is life. During the time of the show‚ the Matthews made is seem that the most important thing in life was family and friends. This
Premium Family Adventures of Huckleberry Finn Mark Twain
understand the consumers in the target market‚ marketing managers rely on the 7 O’s framework of consumer research. 7 Os: Occupants‚ Objects‚ Objectives‚ Organizations‚ Operations‚ Occasions‚ Outletss Who constitutes the market? Occupants What does the market buy? Objects Why does the market buy? Objectives Who participates in buying? Organizations How does the market buy? Operations When does the market buy? Occasions Where does the market buy? Outlets Buyer’s needs‚ characteristics
Premium Decision making Sociology Decision theory
leaf Tazo Tea Lattes. The company claims that the instant coffee‚ Instant via Ready‚ is very distinguishable compared tot eh competition of instant coffees. “Full Leaf Tazo Tea Lattes and Tazo Tea Infusions are the company’s new tea offerings through which it hopes to attract tea drinkers” (Edwards). Starbucks has recently introduced a line of home cappuccino and coffee makers for customers to use at home. Place As of Oct 3 2010‚ Co. has 8‚833 company-operated retail stores and 8‚025 licensed stores
Premium Starbucks Coffee