study: MBA Course Title: Marketing Research Course code: MBA 763 Assignment: Secondary Data Mat Number: 74168 Name: Abiona Timothy Olufemi What is Data Data is a collection of facts‚ such as numbers‚ words‚ measurements‚ observations or even just descriptions of things. 1.Information in raw or unorganized form (such as alphabets‚ numbers‚ or symbols) that refer to‚ or represent‚ conditions‚ ideas‚ or objects. Data is limitless and present everywhere in the universe. See also information and knowledge
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Chapter 1 Exercises 1. What is data mining? In your answer‚ address the following: Data mining refers to the process or method that extracts or \mines" interesting knowledge or patterns from large amounts of data. (a) Is it another hype? Data mining is not another hype. Instead‚ the need for data mining has arisen due to the wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge. Thus‚ data mining can be viewed as the result of
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Data Warehousing‚ Data Marts and Data Mining Data Marts A data mart is a subset of an organizational data store‚ usually oriented to a specific purpose or major data subject‚ that may be distributed to support business needs. Data marts are analytical data stores designed to focus on specific business functions for a specific community within an organization. Data marts are often derived from subsets of data in a data warehouse‚ though in the bottom-up data warehouse design methodology the data
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Q) What are Secondary Data? Secondary Data Secondary data is information gathered for purposes other than the completion of a research project. Data previously collected by someone else‚ possibly for some other purpose that can be used later for making decisions if found suitable for the purpose‚ other than the original one. Secondary data can be acquired from the internal records of the organization‚ their departments‚ subsidiaries or sister organizations and also from external sources‚ such
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An Oracle White Paper July 2010 Data Masking Best Practices Oracle White Paper—Data Masking Best Practices Executive Overview ........................................................................... 1 Introduction ....................................................................................... 1 The Challenges of Masking Data ....................................................... 2 Implementing Data Masking .............................................................. 2
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Data mining is a concept that companies use to gain new customers or clients in an effort to make their business and profits grow. The ability to use data mining can result in the accrual of new customers by taking the new information and advertising to customers who are either not currently utilizing the business ’s product or also in winning additional customers that may be purchasing from the competitor. Generally‚ data are any “facts‚ numbers‚ or text that can be processed by a computer.” Today
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|Case Study: Data for Sale | |Management Information System | | | |
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Data Mining DeMarcus Montgomery Dr. Janet Durgin CIS 500 June 9‚ 2013 Determine the benefits of data mining to the businesses when employing 1. Predictive analytics to understand the behavior of customers Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model‚ which has‚ in turn been trained over your data‚ learning from the experience
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of Federal Student Aid Data Migration Roadmap: A Best Practice Summary Version 1.0 Final Draft April 2007 Data Migration Roadmap Table of Contents Table of Contents Executive Summary ................................................................................................................ 1 1.0 Introduction ......................................................................................................................... 3 1.1 1.2 1.3 1.4 Background and Purpose ..........
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project. In primary data collection‚ we collect the data ourselves by using methods such as interviews and questionnaires. The key point here is that the data we collect is unique to us and our research and‚ until we publish‚ no one else has access to it. There are many methods of collecting primary data and the main methods include: • QUESTIONNAIRES • INTERVIEWS • FOCUS GROUP INTERVIEWS • SURVYES • OBSERVATION • DIARIES • ANALYSING THE DATA The primary data‚ which is generated by
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