decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements of Macro-Environment: Demographic Environment Demography is the study of human populations in terms of size‚ destiny‚ location‚ age‚ gender race‚ occupation and other statistics. The demographic environment is of major interest to marketers because it involves people. Economic Environment Marketers
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References: Tarver‚ J.D (1996) Demography of Africa‚ Westport‚ CT: Praeger‚ pp. 91-98 Angotti‚ T (1993) Metropolis 2000: Planning‚ Poverty and Politics. London‚ Routledge UNFPA (1993) The State of the World‚ United Nations Population Fund United Nations (1990) Human Development Report:
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2007. CHAID Analysis for Customer Profiling Based on historical customer data‚ CHAID Analysis can be used to analyze all characteristics within the file‚ for example‚ product/service purchased‚ dollar amount spent‚ major demographics and demography of the customers‚ and so on. A blue print can be produced to provide an understanding of the customer profile: strong or weak sales of products/services; active or in-active customers; factors affecting customers’ decisions or preferences
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Population is the total number of persons inhabiting a country‚ city‚ or any district or area. Demography is the study of the basic demographic processes of fertility‚ mortality‚ and migration and their consequences for population distributions of various kinds including age and sex composition and the spatial distribution of population (Liberal Arts Texas A&M Univertsity‚ 2014). The term neo-Malthusianism was first used in 1877 by Dr. Samuel Van Houten‚ one of the vice- presidents of the Malthusian
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Russian Population Research Project By Tom O ’Donnell 1. Natural Characteristics affecting population Distribution (Arizona 07) Population distribution is heavily affected by natural characteristics such as rivers‚ mountains‚ lakes and forests. A lot of people tend to live where there are pleasant living conditions and/or conditions that suit themselves. Flat‚ easy accessible‚ build-able and agricultural friendly land always attracts people. To establish towns and cities there is a number
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will continue to be holding this position till 2025. Cities with more than 10 million populations are called mega cities. In 1992 there were 14 and in 2005 there were 24 megacities. The precisely statistical study of human population is called demography. It takes in account the age and sex ratio of human population. Moreover their size is also considered to make future predictions about population growth. Affects of Population Growth i. The rapid growth of population balances the country’s
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Media is also responsible for Social Mobility. The people can easily go to any country which leads the trend of Social Mobility. Negative Effects of Social Mobility 1) Ethnic and Cultural Problems-: Social Mobility effects negatively on the demography of the territory. It creates state of collision in the interest of the different groups. This creates problem of law and
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Demographic environment The phrase demographic environment is composed of two words‚ demographic which in turn comes from demography and environment. Demography is the study of the human population living in an area‚ their age‚ jobs‚ income‚ spending habits‚ ethnicity‚ and gender and so on. In terms of marketing and business‚ this study of human population actually leads to an identification of the potential customers. Businesses employ quite a few methods to identify potential customers for their
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Introduction: In this assignment I am briefly described about the below mentioned topics: Understanding the importance of entrepreneurialism‚ How to audit the demographic and Epidemiological social environment. Understand the impact of the cultural and political environment finally understand the factors critical to effective change management. Understanding the importance of Entrepreneurialism The role of entrepreneurialism and an entrepreneurial culture in economic
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Explain and Evaluate Critically Malthus’s Population Theory. In 1798 Thomas Robert Malthus‚ a British clergyman and professor‚ wrote an essay showing the way to modern demography. In 1824 he wrote a shorter final version‚ the article on population for that year’s Encyclopedia Britannica. Malthus has been criticized for his lack of scientific foresighthe did not foresee modern advances leading to increased life expectancy‚ food production and birth control. He has been criticized for his
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