INTRODUCTION Nowadays‚ the demand of air travelling is increasing quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easyjet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”‚ “product” and “place”. By studying about
Premium Airline London Gatwick Airport Low-cost carrier
CROSS ELASTICITY In economics‚ the cross elasticity of demand or cross-price elasticity of demand measures the responsiveness of the demand for a good to a change in the price of another good. It is measured as the percentage change in demand for the first good that occurs in response to a percentage change in price of the second good. cross elasticity for substitute products The change in the demand for a product due to the change in the price of the substitute product gives a positive value
Premium Supply and demand Price point Consumer theory
distinct markets. The principle of price elasticity of demand will help elaborating how different pricing tactics are applied to different market segments. What is a Price Elasticity of Demand The demand for a particular good or service varies depending on a number of factors‚ including the levels of consumer income‚ the tastes of consumers‚ the expectations of future price changes‚ and the prices of related goods. As a general rule‚ when other factors on demand remain unchanged‚ a higher price for
Premium
overall. At times‚ it seemed as though I sold more when it was cooler weather compared to when it was hot weather. But‚ the profit margin was much better when I raised my prices for the hot days. When it is hotter out and people are thirsty the demand is higher for the cool product‚ thus I was able to charge more money and make more profits. I enjoyed this activity and the challenge that it provided. It was fun to figure out how many pitchers/cups of lemonade that I thought I might need
Premium Marketing Profit
Anthony Cunningham Microeconomics Mr. G. E. Fitzgerald October 17‚ 2012 Tax Elasticity and Tax Policy No matter what‚ taxes matter. People talk about them‚ complain about them‚ and try to dodge them when they can. Businesses also react to taxes‚ both in how they organize their activities and‚ perhaps‚ in where they carry them out. How people and businesses react in turn affects the level and structure of taxation. The purpose of taxation is to raise revenue to pay for public goods‚ but
Free Tax Taxation
Income Elasticity of Demand Income elasticity of demand may be defined as the ratio or proportionate change in the quantity demanded of a commodity to a given proportionate change in the income. In short‚ it indicates the extent to which demand changes with a variation in consumer’s income. Practical application of income elasticity of demand 1. Helps in determining the rate of growth of the firm. If the growth rate of the economy and income growth of the people is reasonably forecasted‚ in that
Premium Supply and demand Marketing Forecasting
study its price elasticity of demand and relate it to revenue. Say how the REVENUE of the product increases or decreases because of the ELASTICITY. The elasticity of demand measures the responsiveness of the quantity demanded of a good‚ to change in its price‚ price of other goods and change in consumer’s income. Accordingly elasticity of demand is of three types: Price elasticity of demand Income elasticity of demand Cross elasticity of demand Price elasticity of demand: it is the ratio
Premium Supply and demand Chocolate Cadbury plc
Elasticity Paper ECO/365 August 11‚ 2014 Michael Blakley Elasticity Paper Introduction A consumer walking through the grocery store intent on purchasing the necessary ingredients for a peanut butter and jelly sandwich notices the prices for all brands of peanut butter are higher than expected. Will this consumer choose to not purchase peanut butter and buy bread and jelly only? By raising the price of peanut butter the retailer risks selling less bread and jelly in addition to reduced peanut
Premium Inkjet printer Supply and demand Hewlett-Packard
Clainos Chidoko‚ et.al.‚ Int. J. Eco. Res.‚ 2011 2(5)‚ 1-13 ISSN: 2229-6158 ECONOMIC CHALLENGES OF SUGAR CANE PRODUCTION IN THE LOWVELD OF ZIMBABWE 1 Clainos Chidoko and 2Ledwin Chimwai Department of Economics‚ 2Department of Banking and Finance Great Zimbabwe University‚ Faculty of Commerce Box 1235‚ Masvingo‚ Zimbabwe 1 Abstract: The study sought to investigate the economic factors affecting the productivity of small scale sugar-cane farmers in the Lowveld of Zimbabwe with particular
Premium Sampling
Course: Planning Marketing Programs Group Project: iPhone 5s‚ September 2014 Table of Contents: 1. Executive Summary ……………………………………………… 2 2. Situational Analysis ……………………………………………… 3 3. SWOT Analysis …………………………………………………...7 4. Objectives ……………………………………………… ………...8 5. Strategy (segmentation‚ targeting and positioning) ……………… 9 6. Action Program (the operational marketing plan itself for the period
Premium