1. What are the critical success factors for MMBC? What are its competitive advantages? Ans. The critical factors for the success of Mountain Man Brewing Company (MMBC) are: * Brand awareness among blue collar customers * The quality in terms of smoothness‚ percentage of water content‚ drinkability (distinctly bitter flavour‚ higher than average alcohol content) which created a unique brand equity * Branding activities done by MMBC such as establishing an independent sales force to
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Excellus Blue Cross Blue Shield is a New York based that is involved with the delivery of finances‚ health care services and long –term insurance countrywide. Excellus Blue Cross Blue Shield revealed that the company had learnt of an apparent breach against their system where hackers were able to gain illegally access to its customers’ information on September 10‚ 2015. According to the company’s spokesperson‚ the information accessed included claims and financial payment information; names of clients;
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Brandon Smith ENG 2233 A Mrs. Lowe 2 December 2009 Sweet Blues With all the different forms of literature today‚ and allowing for the variety of genres available to today’s readers‚ there are endless possibilities of options regarding a reader’s favorite piece of literature. Many of my favorites can be categorized into the country-western genre; however‚ my taste in literature is not limited to stories of cowboys and Indians. As I have aged‚ I have found that I enjoy reading literature for
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Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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from West Virginia population People’s perception of the brand being a local and authentic product Legacy factor with generations of a population consuming the product‚ the brand had survived for more than 50 years Strong customer base among the blue-collar working class Perception of distinct quality with respect to flavour and taste Priced at par with the premium domestic brands‚ hence reasonable pricing is also a crucial factor Competitive advantages with respect to MMBC are as follows:
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Mountain Man Brewing Company was an independent‚ family owned brewery which produced the Mountain Man Lager‚ a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”‚ “America’s championship lager”‚ “Best known regional beer” and the “West Virginia beer”
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Case Analysis: Halina Mountain Resort (B) Time Context September 1981 Abstract ▪ Halina Mountain Resort‚ a family owned business‚ had been picking up during 1980 though it suffered a net loss of P335‚ 499.69 as shown in the financial performance of Blue Heights Realty and Development Corporation. ▪ Halina Mountain Resort is manage by Jun Herrera‚ son of the owner Victor Herrera together with his cousin Benjamin Estacio that acts as resort manager. ▪ Majority of the 32
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stranger that I’ve become. When I opened them I was laid on the bathroom floor‚ my head was kept elevated by the school nurse‚ I saw a young girl with a frighten confused face‚ and I saw men walking around talking into walkie-talkies screaming “Code Blue! Code Blue!” Once they noticed I was awake I was bombarded with questions back to back. My mind was blank‚ nothing
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My Favorite Short Story My favorite short story in the anthropology by Dr. Lynn Fauth is “Blue Winds Dancing.” The author‚ Tom Whitecloud uses versatile formal-informal storytelling‚ descriptive language to immerse the reader in the moment‚ and resolution of self-identity conflict. These elements exemplify Whitecloud’s mastery of fiction writing. The role of an informal storytelling told from a first point of view is effective in describing the disparity between the
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The Ozark Mountains are made up of Paleozoic rocks. They have other names and other people might know them as the Ozark Plateau or the Plateaus. The first plateau in the Ozark Mountain is the Boston Plateau which is up to 2‚600 feet. It is located in the northern part of Arkansas and eastern Oklahoma. Some people might know this plateau as the Boston Mountain‚ because of their ruggedness. Boston Mountain is one of the highest plateaus in the Ozark region. The rock type is sandstone and shale. Oak
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