observed value and expected value of authors and number of publication are totally different from each other‚ hence Lotka’s Law of Author Productivity does not applicable here. 5.9Types of Documents cited by authors: In any research work different types of documents are cited by the authors. From this analysis it can be understand whether researcher are mostly focuses on the primary document or in the secondary document. Table 11 Types of Documents cited by authors Sl. No Types of Documents Number
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information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing
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Toni Morrison author of the short she and me and Marge Piercy’s To Be of Use both focuses on the hardships of work in the old days and how hard it used to be. In she and me the poem summarizes how a young girl who was African American who had job working for a rich white female so that she can support her family‚ While doing this job she faces some hardships and difficulties while working‚ but she fines the courage to continue working this job. The poems” To Be of Use by Piercy” it expresses an opposing
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Definition The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs‚ wants‚ or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors that affect
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companies and organizations use to initiate and maintain contact with their customers‚ clients‚ and prospects. You may simply refer to them all as “advertising.” But‚ in fact‚ the correct term for these various tools is marketing communications. And advertising is just one type of marketing communications. So‚ then‚ what is advertising? At the beginning of the twentieth century‚ Albert Lasker‚ who today is generally regarded as the father of modern advertising‚ owned a prominent advertising agency
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DRAMA- Absurd Theater An Episode in the life of an author by P.Baburaj‚ Senior Lecturer‚ Dept of English‚ Sherubtse College‚ Bhutan Convention defined by contemporary critic Martin Esslin as “striving to express its sense of senselessness of the rational approach by the open abandonment of the rational devices and discursive thoughts”. Plays in the absurdist tradition attempts to show the irrational and illogical aspects of life through absurd characters‚ dialogues and situations. The plays of
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The Full STP Process The Full STP Process The market segmentation‚ targeting and positioning (STP) process is a fundamental concept in understanding marketing and the strategies of firms. In most marketing textbooks‚ the STP approach is presented as a simple three step process. While that approach provides a good introduction to this marketing concept‚ it fails to adequately highlight the smaller steps of the STP process that should also be understood. The following diagram highlights the overall
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Fail Pass Credit Distinction Max Mark Actual Mark Marketing environment Provides little or no description of the marketing environment and omits implications for the brand. Ignores or does not grasp the significance of information provided. Provides some description of the marketing environment and hints at implications for the brand. Takes into account all relevant information provided. Provides good description of the marketing environment and has good understanding of implications
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Definition Essay On Love – How Do You Define The Emotion Of Love? Sunday‚ October 18th‚ 2009 A definition essay on love strives to define it as an emotion felt and displayed by humans‚ animals‚ and all living beings in their own way. It is a topic that has been written about through the ages and has found its way into books on literature and religion. Love knows no bounds and language is never a barrier. Wars have been fought over it. People have been and are still influenced by the emotion of
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Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task‚ and has concerned many public relations specials and scholars alike. They seem to agree that while individuals’ actual definition of public relations might vary in strategy and technique‚ the end goal is always the same‚ to influence public opinion favorably for one’s organization. Public Relations in My Own Words Public Relations deals with a broad
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