RETAIL COMMUNICATION A communication program can be designed to achieve a variety of objectives for the retailer‚ such as building a brand image of the retailer in the customer’s mind‚ increasing sales and store traffic‚ providing information about the retailer’s location and offering‚ and announcing special activities. Retailers communicate with customers through advertising‚ sales promotions‚ store atmosphere‚ Web sites‚ salespeople‚ e-mail‚ direct mail‚ m-commerce‚ community building‚ publicity
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1 Explain why specific products have a higher demand on certain occasions The product that I have selected is tangerine and clothing. Firstly‚ tangerine is the products that will be have higher demand during Chinese New Year. During Chinese New Year is a high yield of tangerine and tangerine represents Luck. For example‚ during Chinese New Year Singaporeans will took a charming little tape‚ containing two tablets of tangerine as a New Year gift‚ two tablets tangerine symbol of "good luck"‚ "two
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Parkson Retail’s plans stay intact Posted on 19 April 2013 - 05:37am Kang Siew Li sunbiz@thesundaily.com Print PETALING JAYA (April 19‚ 2013): The vision‚ direction and strategic business plans of Parkson Retail Group Ltd (PRGL) and Parkson Retail Asia Ltd (PRA) will stay the course‚ outgoing executive director and managing director Datuk Alfred Cheng Yoong Choong said‚ despite him stepping down from his post at both companies effective May 31. "There’s no change in vision‚ direction or
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Case Study 1 – Thorntons PLC To: Equity Fund Manager Date: 16 January 2013 From: Ivor Addict Subject: Thorntons plc Note: Introduction (note: some comments are obtained from reviewing the company’s website and that the use of company and group both refer to Thorntons group. The footnotes are only included to provide an indication as to where the information came from‚ they are not intended to be comprehensive. Some of the comments have been included to aid understanding
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need to define it.” Critically analyse this assertion in light of the problems associated with the precise definition The study of religion may be as old as humankind itself according to one author. Defining religion is difficult as there are many definitions as there are many authors. The word religion is the most difficult to define because of the lack of a universally accepted definition. Specifically the root meaning of the word religion can be traced to Latin. Relegare or religion means to
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Outline UAI marketing study TITLE PAGE SAMPLE: 10 LINES DOWN from 1” top margin MARKETING RESEARCH – PRODUCT OR SERVICE NAME (center ALL CAPS) 15 blank lines down In partial fulfillment (center) For the requirements of Marketing research 15 blank lines down Submitted to (center) Assistant Prof. Iluminada Vivien R. Domingo‚ DBA (Date of submission ) 15 blank lines down Submitted by Type your full names‚ first name first Year and section VERTICALLY
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Introduction RETAIL MANAGEMENT The word ’retail’ is derived from the French word ’retailer’ meaning ’to cut a piece off’ or ‘to break bulk’. In simple terms it involves activities whereby product or services are sold to final consumers in small quantities. Although retailing in its various formats has been around our country for many decades‚ it has been confined for a long time to family owned corner shops. Retail marketing is an essential component of an overall marketing
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PRINCIPLES OF MANAGEMENT III DEFINE ORGANIZATION; DISCUSS THE CHARACTERISTICS‚ IMPORTANCE AND ITS SIGNIFICANCE. INTRODUCTION: The word is derived from the Greek word ORGANON‚ itself derived from the better-known word ERGON which means "organ" – a compartment for a particular task. ORGANIZATION is the foundation upon which the whole structure of management is built. It is related with developing a frame work where the total work is divided into manageable components in order to facilitate the achievement
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Strategy 32 5.4.1/ Positioning Statement 32 5.4.2/ Pricing Strategy 33 5.4.3/ Promotion Strategy 34 5.5/ Sales Strategy 35 5.5.1/ Sales forecast 36 5.6/ Strategic Alliances 39 5.7/ Milestones 40 6.0/ Management Summary 44 6.1/ Organization Structure 44 6.2/ Personnel Plan 46 7.0/ Financial Plan: 48 7.1.1/ Investment: 48 7.1.2/ Operation: 49 7.1.3/ Revenue: 50 7.1.4/ Depreciation: 51 7.2/ Break-Even Analysis 52 Appendix: 57 References: 59 1.0/ Executive Summary
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FUNCTIONS OF RETAIL MANAGEMENT When attempting to start a business‚ having a keen understanding of the goals of management through the main four management functions is one key to seeing success‚ both with the operation and with employees. With this said‚ a vital part of planning of the management end will involve three important activities. The first stage‚ "planning involves developing a systematic process for attaining the goals of the organization...Leaders make change happen through planning
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