A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s
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Debt/Equity Ratio What Does Debt/Equity Ratio Mean? A measure of a company’s financial leverage calculated by dividing its total liabilities by its stockholders’ equity; it indicates what proportion of equity and debt the company is using to finance its assets. http://financial-dictionary.thefreedictionary.com/debt%2Fequity+ratio ’Debt/Equity Ratio’ A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings
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ADMINISTRATION EQUITY RESEARCH: CIMPOR TOMÁS LAVIN PEIXE 152110052 ADVISOR: PROF. JOSÉ TUDELA MARTINS Dissertation submitted in partial fulfillment of requirements for the degree of International MSC in Business Administration‚ at Universidade Católica Portuguesa‚ September‚ 2012 I. Preface The goal of this dissertation is to value Cimentos de Portugal‚ SGPS‚ S.A‚ hereon stated as Cimpor. In order to do that‚ the main valuation methods and theories will be
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punishment from a court standing. While the one raised in a bad environment would possibly say punishment of extreme measures like death for example. The problem with right and wrong‚ like I stated before‚ there can be no real correct answer. My definition of right‚ probably agrees with mostly everyone. My
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Debt versus Equity Financing Debt financing versus equity financing‚ which financing has more advantages over the other financing. Debt vs. equity financing is the most vital decision a manager will face when determining the needed capital to fund his or her business operations. Both types of financing are the main sources of capital that is available to a business. Both types of financing have advantages and disadvantages when a manager or owner is trying to raise capital. Debt Financing Debt
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creating brand equity Creating brand equity Marketers build brand quality by creating the right brand knowledge structures with the right consumers. Building brand equity 3 sets of brand equity drivers. -Initial choices for the brand elements or identities making up the brand (brand names‚ URLs‚ logos‚ symbols‚ -product and service and all accompanying marketing activities and supporting marketing programs – way brand is integrated into supporting marketing program -associations indirectly
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Internal and External Equity HRM/324 09/09/2013 Internal and External Equity Equity as it applies to compensation plans used by employers refers to the exchange of service for compensation that employees make with their employers. Total compensation systems take into consideration all things of value given by an employer to an employee in exchange for his or her service in a specified role (Romanoff‚ Boehm & Benson). Total compensation systems include not only salary or wages‚ but also insurance
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investment recommendation supported by strategic analysis of VOD.L and the Telecommunications sector and a comprehensive valuation based on DCF‚ multiple and DDM analysis. September 6‚ 2010 [EQITY RESEARCH REPORT: VODAFONE. (VOD.L‚ VOD LN)] Equity Research Report NAME: Myles Carey CID: 00619732 TABLE OF CONTENTS Page 3: Investment Summary Pages 3-4: Investment Highlights Page 5: Business Summary Page 6: SWOT Analysis Page 7: Telecoms Industry - Overview Page 8: Telecoms Industry – Trend
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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Private Equity in Nigeria An Overview of Nigerian Venture Capital and Private Equity Private Equity in Nigeria Page 2 CONTENT EXECUTIVE SUMMARY 3 NIGERIA COUNTRY ANALYSIS 5 TABLES AND EXHIBITS 7 Private Equity in Nigeria Page 3 Executive Summary1 Nigeria is facing an uncertain future as outbreaks of ethnic and religious violence continue to place strains on Africa’s most populated country. With the 2003 elections approaching‚ the continuing battle amongst incumbent politicians
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