Marketing: “Marketing is a total system of business activities that designed to plan‚ price‚ promote and distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The above definition for marketing is also called as Core Concept of Marketing. It can
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hfghfghffhfhfh here are dueling sides of those for and against corporate social responsibility. Corporate Social Responsibility (CSR) is a concept whereby companies integrate ethical‚ social‚ environmental‚ and other global issues into their business operations and in their interaction with their stakeholders (employees‚ customers‚ shareholders‚ investors‚ local communities‚ government)‚ all on a voluntary basis. Boundless Study Guides KEY POINTS Proponents of CSR argue that socially responsible
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Business Research Report Corporate Ethical and Social responsibility Presented to: Western Governors University Assessment Code: RWT1 – Competency 318.2.2 Student Name: Richard P. Shields Student ID: 92502 Date: August 7‚ 2009 Mentor Name: Rungrudee Suetorsak‚ Ph.D. Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 1. Organization Environmental responsibilities: 5 2. Organizational image: 5 3. Organization Increase profits: 6 Recommendations 7 Conclusion
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Corporate Social Responsibility Presentation University Of Greenwich Nguyen Son Hieu‚831580 I. What is CSR? • ‘ The social responsibility of business encompasses the economic‚ legal‚ ethical and discretionary expectations that a society has of organizations at a given point in time ’ [Carroll‚ 1979] • CSR functions as a mechanism to enhance a positive impact on the environment and stakeholders. Types of CSR • CSR takes place in different forms‚ ranging from : - Giving away food or cash to charity
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Corporate Social Responsibility in Banks S.Kavitha[1] Abstract Corporate social responsibility stands for business contribution to sustainable development and covers company’s active participation in different fields‚ human rights‚ human resources‚ relations with clients‚ suppliers‚ and other stake holders‚ corporate governance‚ environment and contribution to community and society. The social responsible attitude is integral part of the identity of financial institutions like banks‚ and it is
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British Petroleum‚ Inc Leverages Corporate Social Responsibility to Cover Unethical Practices March 17‚ 2013 Corporate Social Responsibility 690 Southern New Hampshire University School of Business Dr. Katrina Kerr Prepared by: Jiayu Yue Jonathan Murphy Kerin Kokkhour Huong Tran Akintunde Olusanya Abstract As business and society have become more intertwined‚ corporate social responsibility (CSR) has become a widely recognized business discipline
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International Corporate Social Responsibility (CSR) Module Overview This module introduces you to Corporate Social Responsibility (CSR). This is the idea that‚ in addition to their primary function of making money for the benefit of shareholders‚ businesses have a wider responsibility to the society in which they exist. Although some business people and economists continue to argue that this in not what businesses are for‚ and quote Adams Smith’s dictum that ‘I have never known much good done by
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made in this research to know the impact of corporate social responsibility on the profitability in the Nigerian Banking Industry using First Bank of Nigeria (FBN) Plc. as the case study. The present day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The notion of CSR is one of ethical and moral issues surrounding corporate decision making and behaviour‚ thus if a
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Corporate social responsibility II Business dictionary defines CSR as "A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes‚ (2) by contributing educational and social programs and (3) by earning adequate returns on the employed resources."[11] Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship
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Challenges to Corporate Social Responsibilities Company: Reebok International Ltd. Student Name: Jedy Wang Student #: 250476511 Teacher Assistant: Mike Dove Due Date: 11/14/2008 Executive Summary The 20th century illustrated a dispersing trend of capitalism as the end of the Cold War illustrated evident economic prosperity in Western countries. Consequently‚ many former Communist countries implemented economic reforms due to the perception that capitalism was the economic ideology
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