Overview: Chapter 2 Data Mining for Business Intelligence Shmueli‚ Patel & Bruce Core Ideas in Data Mining Classification Prediction Association Rules Data Reduction Data Visualization and exploration Two types of methods: Supervised and Unsupervised learning Supervised Learning Goal: Predict a single “target” or “outcome” variable Training data from which the algorithm “learns” – value of the outcome of interest is known Apply to test data where value is not known and will be predicted
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DATA MINING FOR POTENTIAL CUSTOMERS: East – West Airlines/Telcon Jermaine Paul 12/12/2013 BUSINESS PROBLEM East-West Airlines (EA) is entering into partnership with the cellular service provider‚ Telcon‚ by marketing their service through direct mail. In order to achieve this‚ EA dataset is provided to categorize their customers to identify which ones would be likely to purchase Telcon’s services through direct mail. If the accurate categorization is done the partnership will save
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Bcb Case Case analysis on British Columbia Box Limited (Revised) (A B2B Analysis) This case study involves a purchase decision to be made by the plant manager of Columbia Box Limited Vancouver regarding machine‚ flexo folder gluer. The BCB is part of an international company which specialized in packages of all types and the main product of the Vancouver plant was folded carton for consumer goods. The flexo folder gluer would combine printing with folding and gluing operations. The need arose
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Benefits of Fleet Management Data Integration NAME DBM 502 University of Phoenix Benefits of Fleet Management Data Integration Abstract Huffman Trucking maintains extensive vehicle fleet maintenance logs‚ with data on vehicles‚ parts‚ tires‚ maintenance‚ warranty‚ costs and dates of service. Management wants to know whether it would be strategically advisable to integrate this information into their current data warehouse and how to leverage it. Investigation shows that there could be significant
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Understand How to Organise and Report Data That Has Been Researched. 1.1 Describe different ways of organising data that has been researched. Data is a group of information that are used for various purposes like analysis‚ evaluations and to arrive at certain results or conclusions. Data reporting is a process where data is extracted form a source or many sources and then converted into a format that can be used for a purpose. It is usually presented in the form of a report in tables‚ charts
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Secondary research data in a digital age Advantages of secondary data. 1. Availability. Is faster and less expensive when researchers use electronic retrieval to access data stored digitally. 2. Money and time are some things that researchers need to save up and when they can access to the information in such a short amount of time and for free‚ they can be using that extra time and money in some other things 3. Secondary data are essential in instances when data simply cannot be obtained
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2.1 Assuming that data mining techniques are to be used in the following cases‚ identify whether the task required is supervised or unsupervised learning. a. Supervised-Deciding whether to issue a loan to an applicant based on demographic and financial data (with reference to a database of similar data on prior customers). b. Unsupervised-In an online bookstore‚ making recommendations to customers concerning additional items to buy based on the buying patterns in prior transactions. c. Supervised-Identifying
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BIG DATA AND THE FUTURE OF THE HOURLY WORKFORCE Companies are pouring tens of billions of dollars into Big Data to find patterns they can use to predict the future. How Big Data is Changing the way Operating Executives Manage their Hourly Workforce T Does Big Data Matter? hose who wonder whether Big Data is really as big of a deal as the press is making it out to be should take note of Target. To better understand how to market new products to their customers‚ analysts at the retailer
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steps possible is one of the principal challenges in programming. Algorithms has three different use‚ it is use for calculating‚ data processing and automated reasoning. However‚ there are lots of applications that are still missing in the Mobile App Industry which is indeed helpful for the user of smartphones. This study will develop an algorithm which will fall under the data processing which will be applied to a mobile applications. The Mobile Application that are being develop has something to do
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The Morning Star Company Case Analysis Company: The Morning Star Company‚ Year: 1970 Founded By: Chris Rufer‚ President of The Morning Star Company Goal: To be the dominant player and achieve success through its unique self management approach. CASE SUMMARY The Morning Star Company was founded as a trucking company hauling tomatoes and peaches from farms to processing facilities. Morning Star Company manages the company by following a. Field to Factory Freshness and Efficiency b. Excellent
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