1. Introduction 1.1 Problem statement On which target groups should Ford focus with the selling of their new Ford Ka on the French small car market‚ to obtain a third of Renault’s market share within three years? 1.2 Market definition The market in which Ford Ka will operate‚ is the small car market in France. By small car market we mean category A & B‚ cars that are less than 390 cm long. Other cars are excluded‚ because the lack of information about this cars. 2. Internal analysis 2.1
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Best segment is freedom lovers. The Ford Ka was scheduled for launch at the Paris Motor Show in October 1996. But Brand Manager‚ Gilles Moynier‚ needed to decide on the target market for the new product. The car industry was traditionally segmented into size tiers‚ but Europe’s market for small cars was changing rapidly and even alternative segmentations did not reveal a clear target for the Ka. This case introduces students to the fundamental marketing problem of market segmentation and target
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JAMMU AND KASHMIR PUBLIC SERVICE COMMISSION RESHAMGHAR COLONY‚ BAKSHI NAGAR‚ JAMMU. (www.jkpsc.org) NOTIFICATION NO. PSC/Exam/2010/15 D A T E D: 25.01.2011 It is hereby notified for the information of all concerned that the J&K Combined Competitive (Main) Examination‚ 2010 shall be conducted as per following schedule:Date/Day (1) 03.03.2011 (Thursday) 06.03.2011 (Sunday) 08.03.2011 (Tuesday) 09.03.2011 (Wednesday) Forenoon Session 10.00 A.M. to 01.00 P.M. (2) GENERAL STUDIES – PAPER I GENERAL STUDIES
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“Dil Chahta Hai” is a “coming of age” movie. It tells the story of three individuals‚ bonded in friendship during their years of carefree bachelorhood and how they evolve into mature individuals as time passes‚ to come out stronger within the bonds of friendship in adulthood than they had been in youth. The two scenes in Goa reflect the coming of age of all the three main protagonists. One comes almost at the beginning of the movie. It shows the three men perched on the wrecked remains
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10 RELIGIONS IN ASIA Judaism Judaism is the predominant religion in Israel‚ which has a nominal Jewish population of about 7 million‚ though the matter of distinguishing Jewish religious‚ cultural and ethnic identity is a complex one Christianity/Christianism Christianity is a widespread minority religion in Asia. Only five countries are predominantly Christian‚Cyprus which is predominantly Greek Orthodox‚ the Philippines‚ which is the 3rd largest Roman Catholicnation in the world‚ East Timor
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Hideo Kojima: The Renaissance man of Video Game Entertainment Hideo Kojima is known to be one of the most passionate and innovative game directors that has ever set foot upon the video game industry. Gamers all over the world acknowledge him to be the father of several successful franchises such as Policenauts‚ Zone of the Enders and most notably Metal Gear. But what sets this man apart from other developers‚ is the unique application of cinematic and profound storytelling techniques
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buyers. The highly successful Twingo might have been an influencing source in the development. The fact remains that the car was developed without a target customer in mind. That might be the reason why‚ despite its innovative styling attributes‚ Ford Ka could not alter consumer perceptions of what a small car can offer to the extent the Renault Twingo did. Cost
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1. What is your opinion of Ford’s strategy (up to and including the development of the Ka) in the small car market in France? i) Ford made its presence in small segment car (less than 390 cms) with its Ford Fiesta model which was one of the top 5 selling cars in small segment in France and top 3 in Europe. ii) With market getting highly segment and competitors’ move to come up with models as per requirement of highly fragment segment made Ford to decide to come up with new model to target
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Marcos L. Lerona June 13‚ 2013 2FM3 ECO1 Definition of ‘Production Possibility Frontier – PPF’ A curve depicting all maximum output possibilities for two or more goods given a set of inputs (resources‚ labor‚ etc.). The PPF assumes that all inputs are used efficiently. The Graph Explanation: As indicated on the chart above‚ points A‚ B and C represent the points at which production of Good A and Good B is most efficient. Point X demonstrates the point at which resources
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data. The purpose of this experiment is to follow the changes of pH during the titration of an acid and a base in order to determine the of the weak acid‚ . is a constant for a given acid at a given temperature. In this experiment we determined the Ka using two different methods: 1) the measurement of the pH of a solution containing a known concentration of a weak acid‚ and 2) measurement of the pH at the half-neutralization point in the titration of a weak acid and a strong base. Theory and Concept:
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