Audi is a manufacturer of exquisite cars ?attractive‚ sophisticated and technically perfect. Our success stems from creativity‚ commitment and enthusiasm. The wishes and emotions of our customers are the guiding principle behind our approach. We strive to lead the way with our innovations‚ and to set new standards which substantiate our brand claim of "Vorsprung durch Technik". "Vorsprung durch Technik" is more than simply an engaging slogan; it encapsulates Audi’s ambitions in developing cars
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Suggested Solutions to Questions 1. In the intensely competitive global automotive industry‚ what factors provide comparative advantage to nations? Give some examples of natural advantages and acquired advantages that nations possess in this industry. Comparative Advantage: (Country advantage) The relative efficiency with which a country can produce a particular product or service‚ compared to other countries. Examples: ◘ Saudi Arabia- oil ◘ Brazil- coffee ◘ Australia- wool ◘ United Kingdom-
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DEVELOPING GLOBAL HUMAN RESOURCE STRATEGIES Hans-Erich Mueller∗ FHW-Berlin School of Economics Discussion paper for European International Business Academy 27th Annual Meeting‚ 13-15 December 2001 in Paris Abstract. A few years ago it was typical to give one’s subsidiaries a free rein and send managers overseas from headquarters only. But today a great deal depends on overcoming this one-way street and in looking
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of each other through cultural adaptation. US Top Three Car Manufactures The following are the three largest car manufacturing companies in US. 1. General Motors 2. DaimlerChrysler 3. Ford GM ranked No. 1 among global automakers in total annual revenue‚ with $193.5 billion last year‚ DaimlerChrysler with $176.6 billion‚ Ford with $171.7 billion. Marketing Strategy in Japan Japanese consumers simply love new and innovative products‚ perhaps in response to the rapid modernization
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"equals"‚ which combine to become one legal entity with the goal of producing a company that is worth more than the sum of its parts. For example‚ back in 1998‚ American Automaker‚ Chrysler Corp. merged with German Automaker‚ Daimler Benz to form DaimlerChrysler. A takeover is characterized by the purchase of a smaller company by a much larger one. This combination of "unequals" can produce the same benefits as a merger‚ but it does not necessarily have to be a mutual decision. An example of an acquisition
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time‚ BT focuses on land transportation‚ which began as a maker of jetskis and snowmobiles. BT is widely accepted as a world leader and a largest manufacturer in developing and trading high quality rail equipment since it brought in the German DaimlerChrysler Rail Systems GmbH (ADtranz) to be an
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1. The Daimler-Chrysler merger came with the intent of a huge change. When the two made the merge they had high potential with both their backgrounds which helped them become the world’s fifth largest auto company (C-41). However‚ it was never foreseen that Chrysler which was part of the 3/4 of U.S. auto sales would have a complete turnaround in profits within a couple years (C-41). Being a strong company based upon brands and products isn’t everything for success as shown here. The merger provided
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Korean firm has managed to internationalize successfully seemingly against all odds. The Car Industry on a Global Arena With many competitors battling for market share‚ car makers such as Toyota‚ Nissan‚ Honda‚ Hyundai‚ General Motors‚ Ford‚ DaimlerChrysler‚ Renault‚ and Volkswagen operate on relatively thin margins. The automotive industry has been suffering from excess production capacity. Although there is a capacity to produce 80 million cars globally‚ total global demand runs at only about
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Competitive Advantage in Technology-intensive industries The principal link between technology and competitive advantage is innovation: this is responsible for new industries coning into being and for some firms dominate their industries. The innovation process: while invention is the creation of new products or processes through the development of new knowledge or a combination of existing ones‚ innovation refers to the commercialization of a single or of many inventions. Not all inventions
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Just about everyone wants a car but no one Wants to pay for gas well now thanks to technology we don’t have to yes thanks to the discovery of the electronic car people can travel solely on the power of electricity but most people say that Unless some new type of battery is invented these electronic Car are nothing more than a dream but these are far more than a dream and very much so a part of reality But what does the future hold for these cars Well electricity is already a large part of our lives
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