Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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I am a graduate student form Kelley Business School at Indiana University and setout working at your accounting department in Ling Clothing Company. During look through the financial statement‚ I find some of transactions and events have a few mistakes in your company‚ which conflict with accepted accounting theory and GAAP. There are some mistakes I will present: The company switched from FIFO to LIFO in accounting for inventory. The preceding year it had switched from the weighted-average method
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Date: 04/09/2013 To: Wendell Nekoranec From: Favio Suastegui Subject: Act on Facts‚ Not Faith Evidence-based management is important in making management decisions. The article emphasizes facts over “gut instinct” or opinion in making management decisions. Data and evidence provide a basis for which organizations can react to and assess situations. Evidence-based leadership is similar to a scorecard in which organizations can measure results. The purpose of gathering facts is to
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Laurent Bailey ACC 501 Module 1 Case May 9‚ 2015 Mr. Dixit To: Serious Reader Company From: Laurent Bailey‚ Sr. Accountant Date: May 4‚ 2015 Subject: Quarterly Review Serious Reader Company‚ I’ve attached our completed income statement to this email‚ but I also wanted to quickly discuss the outcome your results. Overall Result Over the past year you have sold 4300 books‚ which look great on the surface. However you have experienced a severe profit loss. From the
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Definition of word communication: The word communication comes from the Latin word “Communis” which means common. By this meaning‚ it is an effort to establish commonness with someone. The various definitions of word communication are given below:- 1. General definition of Communication: Communication is a process of transferring information‚ ideas‚ goals‚ thoughts or messages from or one individual to another. 2. In Dental Dictionary: It is define as‚ “the technique of conveying
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Re: This memo is written to summarize the short story Bartleby‚ the scrivener: A Story of Wall-street written by Herman Melville. The memo Is addressed to Dr. Cristy Beemer from Nick Mastalerz. It was written on February 2‚ 2016 Bartleby is a short story that takes place at a law office on wall street in 1853. The narrator of the story who is not named is the owner of the office and the boss to his four employees. The employees are Turkey‚ Nippers‚ Ginger Nuts‚ and of course Bartleby. Bartleby
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23/01/2013 GUIDELINES FOR ON-THE-JOB TRAINING On-the-job training (OJT) is an integral part of the 24 months MBA programme of SOM‚ KIIT University. The period for the training is two months‚ tentatively from May 1st to 30th of June‚ 2013. Students are not allowed to change the organization of training assigned to him/ her without prior written permission of the Dean/ OJT Coordinator. In case such a thing happens the OJT project will be considered invalid. 1. Objectives of the OJT: 1
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BRIEFING MEMO Disaster Recovery Importance and Solutions TO: DATE: April 30‚ 2014 SUBJECT: Disaster Recovery: The Importance and the Solutions INTRODUCTION: 1. In the information technology computer world Disaster Recovery (DR) plans are commonplace and have been around for many years. In general‚ a DR plan identifies the process a company or organization follows‚ to determine if and to what extent their data center has been adversely impacted by some kind of event and what actions can
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The presentation highschool of san jose Interesting Ideas for School Project Presentations Presentations for school projects must be prepared in a manner that their content is easily understood by the audience. School projects can have a wide variety of subjects like science‚ history‚ geography‚ etc. Many different ideas for the respective subjects can be used for presentation of school projects. The ones that are commonly used include activities like preparing models‚ creating charts‚ etc. in
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presentation A Presentation Is... A Presentation Is... A presentation is a means of communicati on which can be adapt ed to various speaking situations‚ such as talk ing to a group‚ addres sing a meeting or brie fing a team. A Presentation Is... Presentation is the practice of showing and explaining the content of a topic to an audience or learner. Preparing for a presentation Preparation is the single most important part of making a successful presentation. This is the crucial founda
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