Military Discipline is a state of order and obedience existing within a command. Self discipline in the military is where soldiers do the 4 rights without being told‚ even in the absence of the commander. Discipline is created within a unit by instilling a sense of confidence and responsibility in each individual. To strengthen discipline‚ senior leaders need to give praise to their subordinates‚ either individually or as a whole‚ for tasks done well. By doing this‚ it will accomplish every commanders
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minimizing costs are ways to boost profits. The article “Managing Customer Value” suggests that customers might be the key to improve profits. Customers are assets to firms; they generate revenues. However‚ some assets generate more revenues than other. In order to foster maximum returns from the customers‚ it becomes imperative to understand the differences between customers groups. Recognizing this diversity will enable value extraction from the investments. Unfortunately‚ most companies are
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1/29/2015 Creating Customer Value http://eproduct.hbsp.harvard.edu/eproduct/product/cc_8176/content/OPS/html/print.html 1/22 1/29/2015 Creating Customer Value This reading contains links to online interactive illustrations and video‚ denoted by the icons above. In addition to using reader controls in the navigation bar‚ you can also use the arrow keys on your keyboard to navigate between pages. Sunil Gupta‚ Edward W. Carter Professor of Business Administration‚ Harvard Business School‚ de
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The Value of Discipline Discipline is the process of training oneself in obedience‚ self control‚ skill‚ etc. The controlled‚ ordered behaviour results from such training. Discipline is the basis of the whole universe. The solar system is governed by certain laws to maintain perfect harmony and beauty. Without this order‚ there would be utter chaos. Discipline is a basic requirement of a civilized society. Citizens of a disciplined nation work with a spirit of cooperation and unity. Aristotle has
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Customer Lifetime Value (SMALL BOOK 167-177) * Customer lifetime value (CLV)‚ is the net present value of the cash flows attributed to the relationship with a customer. * The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction‚ rather than on maximizing short-term sales. * Two approaches to CLV: * Disaggregate (“spreadsheet”)– Complex and cumbersome‚ but allows you to build in any assumptions
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Discipline is priority in everyday Army life. It is an essential attribute in what it means to be successful and able to possess a long lasting Army career. Upholding standards and discipline are the foundation of being professionally‚ legally‚ and morally correct and such practices instill trust in ourselves and our entire military organization. Developing definitive trust in one another‚ in our leaders‚ and in the Army builds strength within every unit‚ our esprit de corps‚ our full sense of
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MARKETING Fundamentals of Customer Value To create successful customer relationships‚ companies must understand what their customers care about and what value proposition appeals to them. by Mohanbir Sawhney Kellogg School of Management S uccessful customer relationships are built on the bedrock of superior customer value. To attract and retain your most important customers‚ you must understand what they care about and what value propositions will appeal to them. While “value” is an overused buzzword
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Customers will buy from the firm that they see as offering the highest perceived value . Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Total customer value is the perceived monetary value of the bundle or economic‚ functional‚ and psychological benefits customers expect from a given market offering. Total customer cost is the bundle of costs customers expect to
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Customer Value Propositions in Business Markets Customer value proposition” has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition—or what makes one persuasive. Moreover‚ we find that most value propositions make claims of savings and benefits to the customer without backing them up. An offering may actually provide superior value—but if the supplier
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CUSTOMER LIFETIME VALUE: MARKETING MODELS AND APPLICATIONS Paul D. Berger Nada I. Nasr ABSTRACT Customer lifetime value has been a mainstay concept in direct response marketing for many years‚ and has been increasingly considered in the field of general marketing. However‚ the vast majority of literature on the topic (a) has been dedicated to extolling its use as a decisionmaking criterion; (b) has presented isolated numerical examples of its calculation/determination; and (c) has considered
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