JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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Summary David Neeleman founded JetBlue in 1999. David Barger was previously president and COO of JetBlue‚ and then was promoted to the CEO role. Steven Predmore‚ was the vice president and chief safety officer. Vicky stennes was the vice president of in-flight service. Tom Anderson was senior vice president of Fleet Programs. Scott Green was vice president of flight operations. Russ Chew was the new COO of JetBlue. JetBlue was one of low-cost carriers (LCC)‚ serving by mainly two models of airplanes:
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The Cultural Web The Cultural Web Aligning your team ’s or organization ’s culture with strategy James Manktelow MindTools.com Mind Tools - Essential skills for an excellent career! What is the first thing that pops in your mind when you hear the term corporate culture? A great many people refer to the classic phrase coined by the McKinsey organization‚ that culture is “how we do things around here”. And while that may be true‚ there are so many elements that go into determining what you do and
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February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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Barger‚ previously president and COO of JetBlue‚ was named the airline’s CEO. JetBlue’s board promoted Barger to the CEO role in the wake of a highly publicized operational crisis in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that
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THE CULTURAL WEB BEFORE HOWARD STRINGER Organizational culture sometimes influences the organizations strategy if taken for granted. Culture has played a role in Sony’s current financial difficulties. They had power blocks which hindered the flow of communication and corporation between the management‚ designers‚ production and marketing. The Cultural Web‚ developed by Gerry Johnson and Kevan Scholes in 1992‚ provides one such approach for looking at and changing your organization ’s culture
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The Cultural Web • Strategic Fashion Management • Roam Mas Band • By: Dasha Fortune Roam Mas Band • Strictly "Made in Trinidad” carnival productions. Delivering fashionable costumes with creative designs. ALL thematic presentations will encompass a true Trinidad Carnival experience of mas‚ tasty food‚ and great music. Our productions will include all skill demonstrations: Couture‚ Wire work‚ Cane work‚ and Sculpture Setting a strong example of professionalism and excellence at all times
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The cultural web We have decided to use the cultural web in order to look at the organizational culture as it is now and secondly look at how we want the culture to be in the future. Thirdly we will evaluate and identify the differences between the two; these differences are the changes we need to make in order to achieve the high-performance culture that we want to obtain. The cultural web identifies six interrelated elements that paints the bigger picture of the company of analysis. The six elements
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