The External Environment: Opportunities‚ Threats‚ Competition‚ and Competitor Analysis The external environment affects a firm’s strategic actions. For the example‚ when Philip Morris International (PMI) joint venture with Swedish Match AB‚ PMI distribute smokeless tobacco in multiple global market. A firm’s external environment creates the opportunities (opportunities PMI to enter the smokeless tobacco market) and threats (the regulation in its market reduces the consumption of PMI’s tobacco
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Name: | Unit 1: Business Environment | Lecturer: | Date Issued: | Completion Date: | Fail Pass Merit Distinction P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | P9 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | M1 | M2 | M3 | D1 | D2 | D3 | | Learning Outcomes:On successful completion of this unit a learner will:1. Understand the organizational purposes of businesses2. Understand the nature of the national environment in which businesses operate3
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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China’s Environment: History‚ Problems and Solutions The growth of China‚ with twenty years of Historically‚ rapid growth has produced environmental destruction. China is no exception. Because of its huge and growing population‚ 20 years of over nine per cent per annum growth‚ a history of neglect and adverse geography‚ China faces crises. China has a reputation throughout the world for being a country with large amounts of pollution and environmental degradation. Like many Western nations
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CHAPTER 1 THE COMMERCIAL ENVIRONMENT INTRODUCTION The commercial environment is the “arena” in which purchasing and supply professionals and many others in business operate. This environment is essentially live and developing all the time and it includes many factors beyond the organisation’s day-to-day control. This ever-changing business environment puts all organisations under pressure to conform‚ adapt‚ innovate‚ or suffer the consequences of any inaction. Continuous appraisal of the
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Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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* Business Environment Understanding the environment within which the business has to operate is very important for running a business unit successfully at any place. The environmental factors influence almost every aspect of business such as‚ its nature‚ its location‚ prices of products‚ the distribution system‚ or the personnel policies. It is important to learn about the various components of the business environment‚ which consists of the economic aspect‚ the socio-cultural aspects‚ the political
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China’s GDP growth eases to 7.8% in 2012 8. 2. Table II- Economic Growth in China 1990-2010 3. Table III - Historic inflation China (CPI)-full term 9. 4. Table IV - Cultural analysis- China 10. 5. Table V - 2012 SuperGroup Plc Financial Highlights 11. 6. Table VI – Supply and Demand curve 12. 13. 14. Summary 15. 16. 17. In this Business Environment report‚ my objective for SuperGroup plc is expanding the market to China by using the political‚ economic‚ social and technological (PEST analysis) to
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