STRATEGIES FOR MARKET ENTRY: Fast Moving Consumer Goods Companies in Emerging Markets Mark Sorgenfrey Lasse Munch M.Sc. Strategy‚ Organisation and Leadership Academic advisor: Mai Skjøtt Linneberg Aarhus School of Business 2009 Abstract Multinational enterprises (MNEs) are increasing their presence in the lives of more and more consumers as companies seek to expand and promote their products to a still wider range of markets globally. As markets change and develop‚ so does the strategy used
Premium Transaction cost Economics
Edinburgh Festivals Impact Study Final Report May 2011 Contents Acknowledgements ................................................. 1 4.2 Learning impact: Provide engaging‚ informal learning experiences .......................................................................................... 28 1. Report Summary....................................................2 4.2.1 Improving knowledge and engagement with the subject or cultural form ...................................
Premium Edinburgh