"Cross selling" Essays and Research Papers

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    Janmar Coatings

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    JanMar Case Study Case Analysis United States Paint Industry The US paint industry is divided into three broad segments: architectural coatings‚ original equipment manufacturing (OEM) coatings‚ and special-purpose lacquers. The paint industry is a maturing industry. In 2004‚ sales were estimated to be slightly over $16billion and an average growth of 1-2% per year. Architectural Paint Coatings Industry The industry estimates that architectural coatings and sundries (brushes‚ paint removers

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    Selling Nature

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    James O’Connor: Selling Nature Let’s start by posing a couple of questions. First‚ what is humanity’s relationship to nature? Second‚ what is capitalism? If you stop and think about it‚ there is something odd about the first question. At first glance it appears to be similar to asking “what is your relationship to your car?” This is a question we might ask of somebody who spends too much time customizing his or her car. And the question is reasonable. But what I want you to see is that the question

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    Willy Loman Eulogy

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    Giorgio Arnaboldi Professor Lindsey AML2020 February 26‚ 2014 Hardworking Salesman with Unfulfilled Dreams Hey Pops. I wish we could’ve had one more night out on the town‚ whistling at cute girls as they walked by. I’m getting married you know; I was going to settle down and fix everything while you were still here. We had so many great memories in that house from when Biff and I were younger‚ especially when you had that red Chevy. That day when Biff was scoring a touchdown in your honor and

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    Biomed Case Study

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    look solely at price‚ compared with hospital market. Since price was still an issue‚ Biomed went to a new strategy that priced at low-medium to medium with a focus of ten to fifteen drugs. Under such system‚ the sales target could be only met by selling in a large volume. However‚ a lot of preparation needed to be done for the new strategy. The first issue was the redesign of compensation plan. The previous compensation plan was targeted at sales volume. Apart from the base salary‚ salespeople received

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    continue to be a part of your life. Personally‚ I’m interested in pursuing a career in marketing‚ which uses a large amount of math. Marketing is the process of communicating the value of a product or service to customers‚ with the purpose of selling that product or service. In a marketing career‚ I would use things such as addition‚ subtraction‚ multiplication‚ division‚ fractions‚ and percentages. Many of these types of math may seem very simple and easy‚ but all of these are put together to

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    Case Study

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    Case Study 1 Week 1 Professor Eckert Shield Financial Problem Statement Doug bloom recently was promoted from sales rep to sales manager in a new territory for a struggling branch. This position is risky since the old sales manager was fired since he was unable to produce higher sales numbers. Doug’s mission is to implement a new First Plus program through his sales force. The issue‚ is that most reps are used to catering to their smaller accounts‚ which is opposite of the First Plus program

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    sales inventory system

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    Relationship of Sales and Inventory In order for your sales force to do its job‚ there must be enough inventory on hand to sell. A successful relationship between sales and inventory operations involves either a predictable rhythm of inventory turnover as a result of consistent sales‚ or dependable communication between the two divisions so the inventory department will know how much the sales department needs. In order for this system to function smoothly‚ the sales department must have a clear

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    Adams Corporation

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    and marketing techniques. 3. Adams was organized into 8 major divisions. Seven of these were regional sales divisions with responsibility for distribution and sales. Each sales division was governed by a corporate price list in the selling of company products‚ but each had some leeway to meet the local competitive price developments. Each sales division was also assigned a quota of salespeople it could hire and was given salary ranges within which these people could be employed.

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    Analysis of eBay China’s Failure and Suggestions to eBay’s Return Strategy from the Perspective of Cross-cultural Conflicts 1. Introduction Along with the development of global economy‚ no one is unfamiliar with the word of globalization‚ and the world is filled with multinational-corporations. In such circumstances‚ those companies have realized that the necessary way to survive in the global market and maintain the competitive advantages is to

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    Barilla Spa - 7

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    Executive Summary The Italian Pasta Manufacturer‚ Barilla SpA‚ is experiencing inefficiencies and increases in cost due to variability in demand from its distributors. Giorgio Magialli‚ the Director of Logistics‚ wants to implement a Just-In-Time Distribution (JITD) system to gain more control. The JITD system was originally proposed by Barilla’s former Director of Logistics‚ Brando Vitali. The new system is untraditional and is being rejected by both distributors and Barilla’s internal departments

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