2013. Critical Discourse Analysis of Political Campaign Ads and Speeches. AB English Thesis. College of Arts in Sciences‚ University of Southern Mindanao‚ Kabacan‚ Cotabato. Adviser: RICELI C. MENDOZA‚ PhD The study aimed to analyze the different political campaign ads and speeches of the candidates running for a certain office and employed the Critical Discourse Analysis framework. Specifically‚ it sought to analyze the linguistic features of political campaign ads and speeches‚ determine
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the discourse analysis of the former U.S. President Obama’s speech in Tokyo‚ Japan. The speech was held on November 2009‚ during his first official visit as new U.S. president. According to our analysis‚ Obama’s speech stands as a commendation of the 50 years-long U.S. and Japan partnership in the context of global dominance as well as‚ more specifically‚ the control of the Pacific area. In order to support this conclusion‚ our team will investigate three different aspects of the discourse: first
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Critical Discourse Analysis INTRODUCTION Naturism is an alternative discourse‚ as consciously and systematically proposes a vision of reality‚ an order of things and a logic of social relations that diverge from the hegemonic ideology. In this sense‚ this naturalism is political‚ if we understand the political and ethical proposal of interaction and social action. There arises the need for its exponents to adopt discursive strategies that allow them to justify it. Then drove the hypothesis
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2.1. Critical Discourse Analysis (CDA): 2.1.1. What is CDA? 2.1.1.1. Critical‚ discourse and analysis Before beginning to address what CDA is‚ it is important to be clear about what is meant by the concepts of critical‚ discourse‚ and analysis: The notion of ‘critical’ is primarily associated with the critical theory of the Frankfurt School where social theory should be oriented towards critiquing and changing society. In CDA‚ the concept of ‘critical’ is applied
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This paper will conduct a critical discourse analysis on North American media coverage of the World Indigenous Games. Jiwani and Young (2006) offer a helpful framework for a methodical approach to exploring Indigenous representations in media. In their article on the missing and murdered women of Vancouver’s Eastside‚ they studied 128 newspaper articles over the course of five years in order to uncover patterns on how Indigenous people are framed in the media. The article clearly states that the
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Chris Bulcaen makes a brief introduction to the study of Critical Discourse Analysis (CDA). CDA intends to use social-theoretical method in discourse analysis and is primarily linguistically based (Blommaet &ump; Bulcaen‚ 2000‚ p.447). It intends to analyze the structural relationships of dominance‚ discrimination‚ power and control through a textual study (Blommaet &ump; Bulcaen‚ 2000‚ p.448). Based on the assumption that social discourse is constructed and socially conditioned‚ CDA explores the
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Critical Discourse Analysis Social communication is increasingly becoming a subject of scientists’ discussions from different disciplines‚ as well as ordinary language users. In contemporary social sciences‚ especially in linguistics‚ we see a clear shift to discourse. Discourse allows us to talk about use of the language‚ as well as the language as a socio-cultural activity. In this sense‚ discourse‚ on one hand‚ reflects the social reality‚ on the other hand‚ it shapes it‚ therefore participate
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1. Berger says that "Discourse analysis... focuses attention not only on the content of written material but on the style that writers use‚ the language they use to express themselves‚ and the strategies they adopt to get their ideas across. The focus‚ we may say‚ is on the ’how’ not the ’what’" (p. 174). Explain the difference between the "how" and the "what." Instead of concentrating on the content they concentrate on the style of the content. When reading a review of a movie‚ we are still reading
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A critical discourse analysis of President Obama First Inaugural Speech 2008 A. Introduction Language plays a prominent role in putting politic ideas into practice. At times‚ a struggle for power takes place by using language to carry out political actions. This paper is a critical discourse analysis one‚ analyzing a political discouse by President Barack Obama: the first inaugural address which conveys policies of the newly inaugurated president with effective persuasive strategies of
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Academic Statement of Purpose The need for critical discourse analysis is crucial now more than ever because of the sheer mass of information our society encounters on a daily basis. I hope to demystify some of these messages through the use of critical discourse analysis in both my future research and my career. My work in discourse analysis seeks to identify those who are powerful‚ the construct of power they rely on‚ the social indexing employed‚ and the implications of their words for those
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